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Social media is one of the most difficult digital marketing avenues to tackle successfully. Different platforms are constantly changing, and what’s popular one moment might be deemed out of fashion the next. If your business uses social media, you’ve probably tried the most obvious tips for boosting your following and engagement. These include posting at optimal times of day based on your target audience, using hashtags and regularly engaging with your followers. While these can be useful, there are a variety of other tactics you can begin to incorporate into your social media strategy that will maximize your business’ digital marketing outreach.
1. Chat with and tag
ou know that influencers’ followings are incredibly loyal, which is why brands love partnering with them. Microinfluencers can be just as impactful, since they are often seen as more genuine than those with millions of followers. If you contact microinfluencers directly offering to partner for a promotional opportunity, you’ll likely receive a positive response. Many businesses have used the power of influencer marketing to their advantage, and it’s a great way to find new followers.
2. Go live
Videos are vital in today’s social media landscape, and it’s no secret that going live can have a major impact on your engagement rates. Live videos are exciting for followers because they happen in real time, giving viewers the opportunity to interact with the person or business in the video. Live videos are also appealing due to their rawness and realness; they show you honestly, without filters and highly curated images. The increase in the popularity of live videos can be attributed to social media users’ interest in authenticity.
3. Use social media for customer service needs
More and more companies are using their social platforms to interface with clients and consumers. Similarly, customers have come to expect that they can use social media for customer service concerns. Encouraging consumers to message your social media channels for customer service needs is a great way to build a strong following and create a loyal client base. Customers also appreciate a quick response time, so be sure to stay on top of your messages when your followers reach out to your business’ page.
4. Create a poll or survey
People love to give their input and feel heard, especially on social media. Creating a poll or survey lets your followers make their wants and interests known, making them excellent tools to increase engagement. You can also capitalize on the valuable data from these poll results, helping you get a feel for what you followers are interested in and using that to make your brand more appealing to consumers.
Follow these tips to revamp your social media strategy and see returns on your digital marketing investment!
