Why You Should Use Pay-Per-Click (PPC) Remarketing

Pay-per-click advertising (PPC) is a type of online advertising in which a fee is paid each time an advertisement is clicked, and the advertiser pays. As a type of auction-based marketing, PPC remarketing utilizes created ads around keywords the advertisers bid on. When potential customers search for those keywords, their ad may appear in organic search results.

PPC Remarketing — What is it?

Statistics indicate that approximately 97 percent of visitors never return to a website. This means they need more motivation to look at your brand again. PPC Remarketing is a type of online advertising that allows you to display targeted ads to users who have previously visited your landing pages. Reconnecting with potential customers who did not convert the first time they visited your website.

For example, if you are a clothing retailer, a roofing company, or an insulation installer, and a person visits your website but does not make a purchase, there’s a way to reach them again.

With Alpha Key Digital creating remarketing ads, we have the power to customize the ads that a person sees, whether it’s for the specific items or services they were looking for at your website or a general ad promoting your store or services with a discount code.

Google Ads, Facebook Ads, and LinkedIn Ads are all platforms that can be used for online remarketing, giving you even more control over your advertising strategy.

Getting Started

Alpha Key Digital can help you start your own PPC ad remarketing campaigns. First, we will create a target list of potential customers.

Once we have a target list of potential customers, we will create a series of ads geared explicitly for your remarketing campaign. We will target these ads to your potential customers’ specific interests and needs. If a potential customer did not make a purchase on your site, you could target a strategy addressing a purchase by offering free shipping or a discount code on their next purchase.

Alpha Key Digital will also choose the correct ad platform for your PPC campaign. Google Ads is one of the most popular choices for most businesses. Other choices include Facebook and LinkedIn. Choosing the right platform depends on your interests and goals as well as the behaviors of your potential customers.

With so many choices, learning and expertise required to run successful ads, most businesses turn to a professional, such as Alpha Key Digital to obtain the results they desire from the ad campaigns.

PPC Remarketing Ad Benefits

Using remarketing ads as a digital marketing strategy has many benefits.

Remarketing Ads Highly Effective

Retargeting potential customers has a 1,046 percent efficiency rate and beats all other ad placement strategies. In marketing, this ROI is attractive.

Customers Attracted Via Multiple Platforms

You’re not limited to just one platform. For example, you can use Facebook Ads for social media remarketing and Google Ads for search remarketing. Reaching potential customers when using multiple platforms increases the likelihood you will reach them where they are most active online. This, in turn, increases the chances they will see your ad and click on your website.

Increased Awareness of your Brand

Because potential customers will see your ad multiple times, they are more likely to remember your brand, services, or products. This will lead to increased sales and drive traffic to your website. Usually, it takes potential customers 7-13 times to see your brand before an impression is made, so it’s important to ensure your ads are seen multiple times.

Customers Targeted Based on Behaviors

Targeting audiences based on their behavior is done through remarketing. Potential customers who have abandoned their shopping carts are a prime example. They’ve often visited your website numerous times but haven’t converted. With this information, we can target different groups of consumers by creating ads that are more likely to convert them into paying customers.

Affordable and Cost-effective

One of the most affordable advertising methods is PPC remarketing. This is mainly because you target potential customers who have already shown interest in your products or services. You won’t be wasting money on ads nobody will ever see. You can also control your monthly spending by setting your own budget.

Optimization is Automated

Did you know that remarketing ads are automatically optimized by the platform on which they appear? Google Ads search engine result page will automatically display your ad to potential customers who are likely to convert based on their past behaviors. This is another way to ensure your money is well spent because the right people see your ads.

Alpha Key Digital Provides Results

Alpha Key Digital is a full-service digital marketing agency. We specialize in remarketing ads. Contact us today to learn more about growing your business and how we can help with all your digital needs.

Digital Marketing Strategist (Full-Time/Benefits)

Job Title: Digital Marketing Strategist

Salary Range: $48k-62k

Benefits, 401(k) plan offered, Percentage of New Sales and MRR as bonus

Hybrid Role – Required Office Time/In-Person Weekly @ Our Mentor, Ohio Office

Please NOTE to read the “How to Apply” section thoroughly 

Who we are: Alpha Key Digital is a dynamic and rapidly growing digital marketing firm that specializes in providing innovative and results-driven solutions for our clients. With a commitment to staying ahead of industry trends and utilizing cutting-edge technologies, we pride ourselves on delivering top-notch digital marketing services that drive business growth.

Our Core Values:

Integrity in all situations. A house divided will not stand and that also applies to your internal state. Have a clear picture of who you are and what you bring to the table and communicate that with your team and clients. 

Results Driven agency that focuses on client success

Growth mindset that always prioritizes continuous improvement and education. Staying curious will foster this mindset. 

Excellence in our conduct. We always deliver the platinum services to our clients and ensure that no corners are cut and no work is half-assed.  

Having Empathy for yourself, your teammates, and the clients will allow you to stand in their shoes and make better decisions. Be responsive and not reactive by mastering yourself through the gateway of empathy. 

Charity by keeping in mind to “always do for others and let others do for you.” Look for ways to donate time, money, to your neighbors or favorite charity. Give back to the community. 

Be Resourceful when completing work. If you need to learn how to complete a task, do it. Find a way to get it done. Always ask for help as there are no dumb questions. But have confidence in yourself that you can find a solution. 

Agility in getting work done, not getting lost in bottlenecks, and being a jack of all trades. Keeping a lean, and mean, team. 

Transparency in all that we do. From billing, onboarding, reporting, client engagement, and the final result, we always positively express the full picture of data. We share the wins and always offer solutions to grow and adapt. 

Treating marketing like chess and being three steps ahead. Anticipating all future technologies trends and client’s needs before they are even aware of them.

Job Summary: 

We are seeking a talented and experienced Digital Marketing Strategist to join our team and lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing strategy, campaign management, and a proven track record of driving successful campaigns across various online channels. As a pivotal member of our team, the Digital Marketing Strategist will not only spearhead the development and implementation of digital marketing strategies but will also serve as a primary point of contact for our valued clients. This role involves direct client interaction, ensuring that their objectives are understood, and their expectations are exceeded. The Digital Marketing Strategist will leverage their expertise to nurture client relationships, provide strategic guidance, and continuously optimize campaigns to deliver maximum results. 

If you thrive in a client-facing role and possess a passion for digital marketing innovation, we want to hear from you! 

Responsibilities:

  1. Strategy Development:
    • Collaborate with clients to understand their business goals and develop comprehensive digital marketing strategies.
    • Conduct market research and competitor analysis to identify opportunities and trends.
    • Create and present strategic digital marketing plans to clients.
  2. Campaign Management:
    • Oversee the end-to-end execution of digital marketing campaigns, including paid advertising, SEO, email marketing, social media, and content marketing.
    • Optimize campaigns for performance, analyzing key metrics and making data-driven recommendations for improvements.
    • Monitor budget allocations and ensure efficient use of resources.
  3. Team Leadership:
    • Manage and mentor clients, providing guidance on strategy, execution, and professional development.
    • Foster a collaborative and creative team environment to encourage innovative ideas and solutions.
  4. Client Communication:
    • Serve as the main point of contact for clients, maintaining strong relationships and addressing their needs and concerns.
    • Provide regular updates on campaign performance, delivering insights and recommendations for ongoing improvement.
  5. Analytics and Reporting:
    • Utilize analytics tools to track and measure the success of digital marketing campaigns.
    • Generate comprehensive reports, highlighting key performance indicators and offering actionable insights.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
  • Proven experience (3+ years) in digital marketing with a focus on strategy development and campaign management.
  • Strong understanding of various digital marketing channels, including but not limited to SEO, PPC, social media, email marketing, coding languages, and content marketing.
  • Proficiency with GSuite, and common MarTech tools such as SEMRush, Google Ads, Google Search Console, Meta, Canva, etc
  • Demonstrated success in managing and leading a team.
  • Exceptional analytical and problem-solving skills.
  • Excellent communication and presentation abilities.
  • Up-to-date knowledge of industry trends and best practices.

How to Apply: This posting will be closed as soon as we find the perfect match. So, make sure to read the description carefully, apply promptly, and take your time to submit a high-quality application that stands out. 

To apply, send a 2-4 minute video about yourself and why you’re the perfect fit for this role to alex@alphakeydigital.com Please include “Digital Marketing Strategist Application” in the subject line so we know you have read the job description and instructions.

If we think you’re a great fit, you’ll be asked to send us your resume and attend video interviews to talk more about your qualifications. 

Join our team at Alpha Key Digital and play a pivotal role in driving our digital marketing initiatives to new heights. We offer a collaborative and growth-oriented work environment where your skills and creativity will make a significant impact. Apply today and be a part of our exciting journey!

 WordPress Experts and Website Design Agency Near Me: Crafting Digital Excellence

Navigating the World of WordPress and Local Web Design Agencies

In today’s digital age, establishing a strong online presence is crucial for success. WordPress, a versatile and powerful content management system, has emerged as a leading platform for website creation and design. Equally important is finding the right website design agency, particularly one that’s conveniently located near you. This article delves into the realm of WordPress experts and local web design agencies, offering insights into their importance, services, and how they can significantly boost your online strategy.

The Evolution of WordPress: From Simple Blogging to Robust Web Design

WordPress began as a simple blogging platform but has evolved into a robust tool for creating diverse websites. Its growth reflects a broader trend in web design, where flexibility and user-friendliness are paramount. This section explores WordPress’s journey and how it has become a cornerstone of modern web development.

Why Choose WordPress for Your Website?

WordPress stands out for its ease of use and extensive customization options. The platform’s large library of themes and plugins allows users to tailor their sites to their specific needs and preferences. Here, we’ll discuss why WordPress is the go-to choice for many businesses and individuals looking to establish a compelling online presence.

WordPress Experts: Defining the Professionals

WordPress experts are more than just web developers; they are specialists deeply versed in the platform’s intricacies. They possess a mix of technical skills and creative vision, enabling them to craft unique and functional websites. In this section, we’ll explore what makes someone a WordPress expert and the qualifications they typically hold.

Benefits of Hiring WordPress Experts

Hiring a WordPress expert can significantly enhance your website’s functionality, aesthetics, and security. They provide tailored advice and custom solutions, ensuring your site not only looks great but also performs optimally. We’ll delve into the various advantages of engaging a WordPress professional for your project.

A view of how WordPress's back-end dashboard appears

Website Design Agency: Comprehensive Services for a Robust Online Presence

A website design agency offers more than just visual appeal; it ensures that every aspect of your website – from user experience to backend functionality – is polished and professional. This part of the article will cover the roles and services of these agencies, highlighting their importance in today’s digital landscape.

Local vs. Global: Choosing the Right Website Design Agency

When selecting a website design agency, the dilemma often lies in choosing between a local or a global team. Both have their merits and drawbacks. This section will provide insights into making the best choice for your specific needs, discussing the benefits of proximity versus the advantages of a more diverse, global perspective.

Alpha Key Digital is located right in the heart of Lake County, Ohio, and we care about our local community. By partnering together, we can ensure we walk towards a brighter and more productive future in our community. To learn more about us, click here. To learn more about WordPress, keep reading! 

Finding the Perfect Website Design Agency Near You

Locating a reliable and skilled website design agency in your vicinity can be a challenge. This segment offers practical tips for searching and shortlisting potential agencies, including what questions to ask to ensure you find the right fit for your project.

The Synergy of WordPress Experts and Design Agencies

The collaboration between WordPress experts and design agencies can lead to remarkable results. Through case studies and examples, we’ll explore how these partnerships can elevate a website’s design, functionality, and overall online presence.

Budget Considerations for WordPress and Web Design Services

Understanding the cost involved in hiring WordPress experts and web design agencies is crucial for budget planning. This section breaks down typical pricing structures and offers advice on how to balance quality with affordability in your web development project.

Building Your Online Presence with WordPress

A successful online presence requires more than just a visually appealing website; it needs to be strategically designed with SEO and social media integration. Here, we’ll discuss strategies for leveraging WordPress to create a powerful and engaging online footprint.

Tracking Your Website’s Return On Investment (ROI) 

You wouldn’t run a business without measuring it. Alpha Key Digital treats your website like an asset of your business and we track what it’s delivering to your bottom line by calculating the return, investment gains, and total return.

Alpha Key uses Google Analytics to Track your Website’s ROI

Most businesses invest significantly in their website in money and time. Alpha Key Digital will calculate net profits, annual ROI, and cost of investment to determine what’s working and what can be improved.

Together, we can look at your business goals and work out:

  • Return On Investment (ROI) of your Online Efforts, ROI calculation (email, search, and advertising)
  • Track and Measure Online Goals
  • Track advertising campaigns from email marketing through to paid advertising to determine which investment is working
  • See How Your Website Is Used
  • Segment Visitors

But I Only Need a New Website, Right?

Your website is the cornerstone of your business’s online presence, but you should know what’s driving traffic, as you can see a lot more than just how many visitors are landing on your site.

If you want to revamp your website, your current analytics is a great place to start so you can replicate the good bits and improve on what’s not working.

Hidden inside analytics, Alpha Key Digital can find the information people seek that isn’t visible and discover the key questions your future customers want answers to. This can drive content, conversion, and future advertising campaigns.

Conversion Optimization

With SEO, social, and paid campaigns, you can drive as much traffic to your website as possible. Still, suppose your website doesn’t deliver as a destination. In that case, you’ll miss out on those vital conversions, whether a new lead via an email sign-up, an online purchase or booking, or just the pages your customers visit. 

And, notably, we will discern where they’re dropping out of your online sales funnel. You can even find out how long your lead time to purchase is and the demographics of your site visitors.

Should You Really Be Paying for Print Ads?

Despite what many digital consultants may say to you, print isn’t dead. There are ways you can track your print campaigns using online tracking to see which ones are most cost-effective. 

Many clients still think they should pay thousands for inclusion in online directory X or print publication Y, but when they see the numbers, they often reconsider due to the low volume of referrals. 

You need to put this measurement into context, but sometimes, it may make you reconsider where you allocate your advertising budget.

Alpha Key Digital Makes Your Website Work for You

Your website is an asset that really can work for you. Whether you use this data to drive your online budgeting or increase the value of your business, you need the correct tracking and metrics to measure seasonal trends or compare this period versus last year. 

If you aren’t tracking how your site is used, your website is little more than a glorified brochure.

It’s hard to track print advertising, but that’s not to say it doesn’t work. With online and digital tools, we can track everything.

Return on Investment (ROI) is a crucial metric for measuring the success of digital marketing efforts. Google Analytics plays a significant role in tracking and analyzing the performance of online campaigns.

Alpha Key Digital will calculate your Website’s ROI in digital marketing using Google Analytics.

Alpha Key will:

Track Conversions: Use conversion tracking to monitor user actions on your website, such as form submissions, purchases, or sign-ups.

Implement UTM Parameters: Use UTM parameters to track the performance of your marketing campaigns. Add these parameters to the URLs of your marketing assets (e.g., emails, social media posts, ads) to identify the source, medium, and campaign.

Monitor Acquisition Channels: Alpha Key will Identify the channels that are driving the most conversions.

Analyze Conversion Paths: Explore the “Multi-Channel Funnels” and “Attribution” reports in Google Analytics to understand users’ various touchpoints before converting. This helps in attributing value to different marketing channels.

Calculate Costs: Determine the costs associated with your digital marketing efforts, including advertising, content creation, and other relevant expenses.

Use Google Analytics Reports: Utilize Google Analytics reports like “E-commerce” or “Goals” to get insights into the revenue generated, conversion rates, and other critical metrics associated with your goals.

Regularly Review and Optimize: Continuously monitor your digital marketing performance in Google Analytics. Identify underperforming channels and optimize your strategy accordingly.

By leveraging these features and regularly analyzing the data provided by Google Analytics, Alpha Key Digital can give your business valuable insights into the performance of their online activities and make informed decisions to improve ROI.

Alpha Key Digital strives to align Google Analytics tracking with your specific business goals and we will continually refine your strategy based on the insights gained from the data.

Let’s Track Your Business Growth

Let Alpha Key Digital track your business growth online and see the total customer value brought in by your website. 

Call us today at (440) 796-9152 to discuss your requirements.