The Future of Cybersecurity and AI With Bill Monreal
In this episode of Alpha Bytes, Alex Zinni chats with Bill Monreal, Founder and CEO of Monreal IT, to explore how AI’s intersection with cybersecurity is molding the future of data protection.
In this episode of Alpha Bytes, Alex Zinni chats with Bill Monreal, Founder and CEO of Monreal IT, to explore how AI’s intersection with cybersecurity is molding the future of data protection.
In this episode of Alpha Bytes, Alex Zinni hosts Christine Weber, President and CEO of the Mentor Area Chamber of Commerce, about her career journey and insights into the business community.
In this episode of Alpha Bytes, Alex Zinni hosts Dr. David Gutman, Founder of Cleveland Nutrition and Advanced Hemorrhoid Specialists, about transitioning from conventional medical practices to focusing on preventive health through diet.
In this episode of Alpha Bytes, Alex Zinni welcomes Dr. Cara Ogren, the President of Synergy Physical Therapy and Wellness, to chat about revolutionizing women’s health through physical therapy and insightful leadership.
Tune in to this episode of Alpha Bytes as Chad Franzen of Rise25 interviews Alex Zinni, Founder and CEO of Alpha Key Digital, about the importance of crafting compelling narratives.
In this episode of Alpha Bytes, Alex Zinni hosts Bill Streb, Owner of Streb Electric, and Ryan Streb, Service Manager at Streb Electric, to discuss evolving leadership and maintaining quality service in the electrical services industry.
Pay-per-click advertising (PPC) is a type of online advertising in which a fee is paid each time an advertisement is clicked, and the advertiser pays. As a type of auction-based marketing, PPC remarketing utilizes created ads around keywords the advertisers bid on. When potential customers search for those keywords, their ad may appear in organic search results.
Statistics indicate that approximately 97 percent of visitors never return to a website. This means they need more motivation to look at your brand again. PPC Remarketing is a type of online advertising that allows you to display targeted ads to users who have previously visited your landing pages. Reconnecting with potential customers who did not convert the first time they visited your website.
For example, if you are a clothing retailer, a roofing company, or an insulation installer, and a person visits your website but does not make a purchase, there’s a way to reach them again.
With Alpha Key Digital creating remarketing ads, we have the power to customize the ads that a person sees, whether it’s for the specific items or services they were looking for at your website or a general ad promoting your store or services with a discount code.
Google Ads, Facebook Ads, and LinkedIn Ads are all platforms that can be used for online remarketing, giving you even more control over your advertising strategy.
Alpha Key Digital can help you start your own PPC ad remarketing campaigns. First, we will create a target list of potential customers.
Once we have a target list of potential customers, we will create a series of ads geared explicitly for your remarketing campaign. We will target these ads to your potential customers’ specific interests and needs. If a potential customer did not make a purchase on your site, you could target a strategy addressing a purchase by offering free shipping or a discount code on their next purchase.
Alpha Key Digital will also choose the correct ad platform for your PPC campaign. Google Ads is one of the most popular choices for most businesses. Other choices include Facebook and LinkedIn. Choosing the right platform depends on your interests and goals as well as the behaviors of your potential customers.
With so many choices, learning and expertise required to run successful ads, most businesses turn to a professional, such as Alpha Key Digital to obtain the results they desire from the ad campaigns.
Using remarketing ads as a digital marketing strategy has many benefits.
Retargeting potential customers has a 1,046 percent efficiency rate and beats all other ad placement strategies. In marketing, this ROI is attractive.
You’re not limited to just one platform. For example, you can use Facebook Ads for social media remarketing and Google Ads for search remarketing. Reaching potential customers when using multiple platforms increases the likelihood you will reach them where they are most active online. This, in turn, increases the chances they will see your ad and click on your website.
Because potential customers will see your ad multiple times, they are more likely to remember your brand, services, or products. This will lead to increased sales and drive traffic to your website. Usually, it takes potential customers 7-13 times to see your brand before an impression is made, so it’s important to ensure your ads are seen multiple times.
Targeting audiences based on their behavior is done through remarketing. Potential customers who have abandoned their shopping carts are a prime example. They’ve often visited your website numerous times but haven’t converted. With this information, we can target different groups of consumers by creating ads that are more likely to convert them into paying customers.
One of the most affordable advertising methods is PPC remarketing. This is mainly because you target potential customers who have already shown interest in your products or services. You won’t be wasting money on ads nobody will ever see. You can also control your monthly spending by setting your own budget.
Did you know that remarketing ads are automatically optimized by the platform on which they appear? Google Ads search engine result page will automatically display your ad to potential customers who are likely to convert based on their past behaviors. This is another way to ensure your money is well spent because the right people see your ads.
Alpha Key Digital is a full-service digital marketing agency. We specialize in remarketing ads. Contact us today to learn more about growing your business and how we can help with all your digital needs.
You wouldn’t run a business without measuring it. Alpha Key Digital treats your website like an asset of your business and we track what it’s delivering to your bottom line by calculating the return, investment gains, and total return.
Most businesses invest significantly in their website in money and time. Alpha Key Digital will calculate net profits, annual ROI, and cost of investment to determine what’s working and what can be improved.
Together, we can look at your business goals and work out:
Your website is the cornerstone of your business’s online presence, but you should know what’s driving traffic, as you can see a lot more than just how many visitors are landing on your site.
If you want to revamp your website, your current analytics is a great place to start so you can replicate the good bits and improve on what’s not working.
Hidden inside analytics, Alpha Key Digital can find the information people seek that isn’t visible and discover the key questions your future customers want answers to. This can drive content, conversion, and future advertising campaigns.
With SEO, social, and paid campaigns, you can drive as much traffic to your website as possible. Still, suppose your website doesn’t deliver as a destination. In that case, you’ll miss out on those vital conversions, whether a new lead via an email sign-up, an online purchase or booking, or just the pages your customers visit.
And, notably, we will discern where they’re dropping out of your online sales funnel. You can even find out how long your lead time to purchase is and the demographics of your site visitors.
Despite what many digital consultants may say to you, print isn’t dead. There are ways you can track your print campaigns using online tracking to see which ones are most cost-effective.
Many clients still think they should pay thousands for inclusion in online directory X or print publication Y, but when they see the numbers, they often reconsider due to the low volume of referrals.
You need to put this measurement into context, but sometimes, it may make you reconsider where you allocate your advertising budget.
Your website is an asset that really can work for you. Whether you use this data to drive your online budgeting or increase the value of your business, you need the correct tracking and metrics to measure seasonal trends or compare this period versus last year.
If you aren’t tracking how your site is used, your website is little more than a glorified brochure.
It’s hard to track print advertising, but that’s not to say it doesn’t work. With online and digital tools, we can track everything.
Return on Investment (ROI) is a crucial metric for measuring the success of digital marketing efforts. Google Analytics plays a significant role in tracking and analyzing the performance of online campaigns.
Track Conversions: Use conversion tracking to monitor user actions on your website, such as form submissions, purchases, or sign-ups.
Implement UTM Parameters: Use UTM parameters to track the performance of your marketing campaigns. Add these parameters to the URLs of your marketing assets (e.g., emails, social media posts, ads) to identify the source, medium, and campaign.
Monitor Acquisition Channels: Alpha Key will Identify the channels that are driving the most conversions.
Analyze Conversion Paths: Explore the “Multi-Channel Funnels” and “Attribution” reports in Google Analytics to understand users’ various touchpoints before converting. This helps in attributing value to different marketing channels.
Calculate Costs: Determine the costs associated with your digital marketing efforts, including advertising, content creation, and other relevant expenses.
Use Google Analytics Reports: Utilize Google Analytics reports like “E-commerce” or “Goals” to get insights into the revenue generated, conversion rates, and other critical metrics associated with your goals.
Regularly Review and Optimize: Continuously monitor your digital marketing performance in Google Analytics. Identify underperforming channels and optimize your strategy accordingly.
By leveraging these features and regularly analyzing the data provided by Google Analytics, Alpha Key Digital can give your business valuable insights into the performance of their online activities and make informed decisions to improve ROI.
Alpha Key Digital strives to align Google Analytics tracking with your specific business goals and we will continually refine your strategy based on the insights gained from the data.
Let Alpha Key Digital track your business growth online and see the total customer value brought in by your website.
Call us today at (440) 796-9152 to discuss your requirements.