Our services include search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content creation, website design and development, and more. We believe that digital marketing is not a one-size-fits-all approach, which is why we work closely with our clients to understand their business objectives and develop a customized strategy to help them achieve their goals.
Unlock Your Online Success with Alpha Key Digital
Based in the vibrant heart of Northeast Ohio, including Cleveland and its surrounding areas, we are your trusted partners in the ever-evolving online marketing landscape.
At Alpha Key Digital, we understand that the digital realm is more competitive than ever. That’s why we’ve assembled a team of passionate experts ready to propel your brand to new heights.
Whether you’re a local business aiming to dominate your market or a national player looking for a competitive edge, our suite of services is designed to help you rise above the digital noise.
Web development is defined as the tasks and steps that need to be taken in order to create and build up a website. This process includes web design, digital content creation, and network security, among others. Web development also involves the coding and programming required by the web developer that enables a range of web capabilities. Web development can range from building simple text pages to web-based applications, including social networks and electronic business applications.
Social Media Marketing
Social media marketing is defined as the development of social media channels to gain attention and drive traffic. Different social media channels have different uses and therefore, attract different audiences. It’s important, then, to have a social media strategy that takes these differences into account. For example, Instagram is photo-centric, focusing on very visual content. Meanwhile, Twitter allows users to send short messages out, not to exceed 280 characters.
Search Engine Optimization
SEO stands for “search engine optimization.” As mentioned earlier in this article, it is a very important aspect of any thorough digital marketing strategy. SEO is the process of gaining traffic and brand awareness using organic and free search results on search engines, such as Google or Yahoo. Essentially, SEO allows websites and information about your business to appear with a mere keyword search.
Mobile development is often not utilized by companies because many do not know how to define it. Mobile development is actually the creation of anything for use on a mobile device. This includes everything from website compatibility — which is what allows you to see streamlined web content on your phone — to the creation of mobile applications. Mobile applications are increasing in popularity for many reasons. First, more and more people want to be able to visit websites on their phones, and having an app is one of the most efficient ways to do that. What’s more, apps are one of the best ways to connect with users because they are usually small and singular in purpose.
Content management is defined as the process of coordinating pieces of content — including text and visuals — and tagging schemes (XML, HTML, etc,) in the most logical way. Content management also involves storing this content in an archive, known as a content management system. The content can then be multiple times (also known as “content reuse”) on different channels and for different purposes.