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Pay-per-click advertising (PPC) is a type of online advertising in which a fee is paid each time an advertisement is clicked, and the advertiser pays. As a type of auction-based marketing, PPC utilizes created ads around keywords the advertisers bid on. When potential customers search for those keywords, their ad may appear in organic search results.
PPC Remarketing—What is it?
Statistics indicate that approximately 97 percent of visitors never return to a website. This means they need more motivation to look at your brand again. Remarketing is a type of online advertising that allows you to display targeted ads to users who have previously visited your landing pages. Reconnecting with potential customers who did not convert the first time they visited your website.
For example, if you are a clothing retailer, a roofing company, or an insulation installer, and a person visits your website but does not make a purchase, there’s a way to reach them again.
With Alpha Key Digital creating remarketing ads, we have the power to customize the ads that a person sees, whether it’s for the specific items or services they were looking for at your website or a general ad promoting your store or services with a discount code.
Google Ads, Facebook Ads, and LinkedIn Ads are all platforms that can be used for online remarketing, giving you even more control over your advertising strategy.
Getting Started
Alpha Key Digital can help you start your own PPC ad remarketing campaigns. First, we will create a target list of potential customers.
Once we have a target list of potential customers, we will create a series of ads geared explicitly for your remarketing campaign. We will target these ads to your potential customers’ specific interests and needs. If a potential customer did not make a purchase on your site, you could target a strategy addressing a purchase by offering free shipping or a discount code on their next purchase.
Alpha Key Digital will also choose the correct ad platform for your PPC campaign. Google Ads is one of the most popular choices for most businesses. Other choices include Facebook and LinkedIn. Choosing the right platform depends on your interests and goals as well as the behaviors of your potential customers.
With so many choices, learning and expertise required to run successful ads, most businesses turn to a professional, such as Alpha Key Digital to obtain the results they desire from the ad campaigns.
Remarketing Ad Benefits
Using remarketing ads as a digital marketing strategy has many benefits.
Remarketing Ads Highly Effective
Retargeting potential customers has a 1,046 percent efficiency rate and beats all other ad placement strategies. In marketing, this ROI is attractive.
Customers Attracted Via Multiple Platforms
You’re not limited to just one platform. For example, you can use Facebook Ads for social media remarketing and Google Ads for search remarketing. Reaching potential customers when using multiple platforms increases the likelihood you will reach them where they are most active online. This, in turn, increases the chances they will see your ad and click on your website.
Increased Awareness of your Brand
Because potential customers will see your ad multiple times, they are more likely to remember your brand, services, or products. This will lead to increased sales and drive traffic to your website. Usually, it takes potential customers 7-13 times to see your brand before an impression is made, so it’s important to ensure your ads are seen multiple times.
Customers Targeted Based on Behaviors
Targeting audiences based on their behavior is done through remarketing. Potential customers who have abandoned their shopping carts are a prime example. They’ve often visited your website numerous times but haven’t converted. With this information, we can target different groups of consumers by creating ads that are more likely to convert them into paying customers.
Affordable and Cost-effective
One of the most affordable advertising methods is remarketing. This is mainly because you target potential customers who have already shown interest in your products or services. You won’t be wasting money on ads nobody will ever see. You can also control your monthly spending by setting your own budget.
Optimization is Automated
Did you know that remarketing ads are automatically optimized by the platform on which they appear? Google Ads search engine result page will automatically display your ad to potential customers who are likely to convert based on their past behaviors. This is another way to ensure your money is well spent because the right people see your ads.
Alpha Key Digital Provides Results
Alpha Key Digital is a full-service digital marketing agency. We specialize in remarketing ads. Contact us today to learn more about growing your business and how we can help with all your digital needs.
