TikTok has overtaken Facebook and Instagram as the number one social app for younger users. Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads. This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing…
Did you know there are over one billion active users each month on Instagram? These active users make Instagram the perfect channel for businesses to reach a massive audience. Studies show that users spend an average of 53 minutes per day on Instagram. Instagram is now the second most visited social network, only second to…
The COVID-19 pandemic has taken its toll on everyone in recent months. Many brands are finding themselves at a loss for what to say, especially on digital platforms. Social media marketing, however, has become more important than ever. As Americans stay home, the internet is changing the way we connect with others as we attempt…
Social media tactics that work! Social media is one of the most difficult digital marketing avenues to tackle successfully. Different platforms are constantly changing, and what’s popular one moment might be deemed out of fashion the next. If your business uses social media, you’ve probably tried the most obvious tips for boosting your following…
In today’s world of digital marketing and endless content, vlogs — which combines the words “video” and “blog” — are undoubtedly a popular way to engage with followers on social media. If you’re interested in starting a vlog but aren’t sure where to start, read on to learn some tips on how to maximize this…
As you may already know, Instagram features are constantly changing, meaning social media trends are continuously in flux. 2020 looks like it will be no different, with digital and social marketing being more popular than ever. Marketers should be gearing up to keep pace with Instagram in the new year. Read on to learn what…