As you may already know, Instagram features are constantly changing, meaning social media trends are continuously in flux. 2020 looks like it will be no different, with digital and social marketing being more popular than ever. Marketers should be gearing up to keep pace with Instagram in the new year. Read on to learn what you can expect to see on the social media platform in the coming months.
Increase Engagement, Not Just Followers
Promoting generic content for the sake of posting won’t do your Instagram any good in 2020. Not only will your posts get pushed aside by the algorithm, but your followers will also be less inclined to engage with your posts if they do not seem genuine. With so many organizations taking to social media for advertising purposes, Instagram users are becoming astute when it comes to following accounts and liking or commenting on posts. Taking time to produce quality content will be key in maintaining and increasing engagement rates in the new year.
The Rise of the Micro-Influencer
Social media influencers have been around for years now, and the average user is becoming more perceptive of what these accounts are promoting. That said, Instagram users are better responding to people they know — friends and/or family — over big-time influencers with millions of followers. The rise of nano- and micro-influencers (those with 1,000-9,999 and 10,000-100,000 followers, respectively) are beginning to fare better than larger accounts for brand promotion. Investing in these types of influencers can be extremely beneficial for brands since they usually have stronger relationships with and closer ties to their followers.
More and more brands are using the stories feature on Instagram, which allows an account’s followers to see a quick photo or video for 24 hours. These are usually more casual and fun than regular posts that are permanently visible. Organizations are beginning to use stories on a regular basis to share in-the-moment, engaging snapshots of highly-engaging content. Instagram users are projected to increase watching and responding to stories, making them a fantastic digital marketing tool.