Instagram Marketing in 2020

Table of Contents

As you may already know, Instagram features are constantly changing, meaning social media trends are continuously in flux. 2020 looks like it will be no different, with digital and social marketing being more popular than ever. Marketers should be gearing up to keep pace with Instagram in the new year. Read on to learn what you can expect to see on the social media platform in the coming months.

Increase Engagement, Not Just Followers

Promoting generic content for the sake of posting won’t do your Instagram any good in 2020. Not only will your posts get pushed aside by the algorithm, but your followers will also be less inclined to engage with your posts if they do not seem genuine. With so many organizations taking to social media for advertising purposes, Instagram users are becoming astute when it comes to following accounts and liking or commenting on posts. Taking time to produce quality content will be key in maintaining and increasing engagement rates in the new year.

The Rise of the Micro-Influencer

Social media influencers have been around for years now, and the average user is becoming more perceptive of what these accounts are promoting. That said, Instagram users are better responding to people they know — friends and/or family — over big-time influencers with millions of followers. The rise of nano- and micro-influencers (those with 1,000-9,999 and 10,000-100,000 followers, respectively) are beginning to fare better than larger accounts for brand promotion. Investing in these types of influencers can be extremely beneficial for brands since they usually have stronger relationships with and closer ties to their followers.

Using Stories

More and more brands are using the stories feature on Instagram, which allows an account’s followers to see a quick photo or video for 24 hours. These are usually more casual and fun than regular posts that are permanently visible. Organizations are beginning to use stories on a regular basis to share in-the-moment, engaging snapshots of highly-engaging content. Instagram users are projected to increase watching and responding to stories, making them a fantastic digital marketing tool.

Related Articles

A close-up photo of a phone in the TikTok app looking to grow their business

Grow your Business with TikTok

TikTok is currently the fastest-growing social media platform in the world, with over 800 million active users worldwide. TikTok has a vast marketing potential – influences from J-Lo to the United Nations have been getting creative with the platform. Therefore, it can be used as an effective tool to grow your business. If you’re a small or medium business owner

Read More »

Digital Marketing Strategist (Full-Time/Benefits)

Job Title: Digital Marketing Strategist Salary Range: $48k-62k Benefits, 401(k) plan offered, Percentage of New Sales and MRR as bonus Hybrid Role – Required Office Time/In-Person Weekly @ Our Mentor, Ohio Office Please NOTE to read the “How to Apply” section thoroughly  Who we are: Alpha Key Digital is a dynamic and rapidly growing digital marketing firm that specializes in

Read More »

 WordPress Experts and Website Design Agency Near Me: Crafting Digital Excellence

Navigating the World of WordPress and Local Web Design Agencies In today’s digital age, establishing a strong online presence is crucial for success. WordPress, a versatile and powerful content management system, has emerged as a leading platform for website creation and design. Equally important is finding the right website design agency, particularly one that’s conveniently located near you. This article

Read More »
An animated visual of a guy holding a bulls eye target with his website and its metrics beside him. By tracking your website's ROI, you successfully create a valuable digital asset for you and your business.

Tracking Your Website’s Return On Investment (ROI) 

You wouldn’t run a business without measuring it. Alpha Key Digital treats your website like an asset of your business and we track what it’s delivering to your bottom line by calculating the return, investment gains, and total return. Alpha Key uses Google Analytics to Track your Website’s ROI Most businesses invest significantly in their website in money and time.

Read More »

Ready to get started?