search engine google

Organic Search Vs. Paid Search

If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine…

What Is a Digital Marketing Funnel?

The idea of a “marketing funnel” is not new. The concept has existed for over a century and continues to evolve over time. The biggest disrupter of the traditional marketing funnel is the internet. In the past, most customers went to a store to purchase a product they were looking for. They may have compared…