Tracking Your Website’s Return On Investment (ROI) 

You wouldn’t run a business without measuring it. Alpha Key Digital treats your website like an asset of your business and we track what it’s delivering to your bottom line by calculating the return, investment gains, and total return.

Alpha Key uses Google Analytics to Track your Website’s ROI

Most businesses invest significantly in their website in money and time. Alpha Key Digital will calculate net profits, annual ROI, and cost of investment to determine what’s working and what can be improved.

Together, we can look at your business goals and work out:

  • Return On Investment (ROI) of your Online Efforts, ROI calculation (email, search, and advertising)
  • Track and Measure Online Goals
  • Track advertising campaigns from email marketing through to paid advertising to determine which investment is working
  • See How Your Website Is Used
  • Segment Visitors

But I Only Need a New Website, Right?

Your website is the cornerstone of your business’s online presence, but you should know what’s driving traffic, as you can see a lot more than just how many visitors are landing on your site.

If you want to revamp your website, your current analytics is a great place to start so you can replicate the good bits and improve on what’s not working.

Hidden inside analytics, Alpha Key Digital can find the information people seek that isn’t visible and discover the key questions your future customers want answers to. This can drive content, conversion, and future advertising campaigns.

Conversion Optimization

With SEO, social, and paid campaigns, you can drive as much traffic to your website as possible. Still, suppose your website doesn’t deliver as a destination. In that case, you’ll miss out on those vital conversions, whether a new lead via an email sign-up, an online purchase or booking, or just the pages your customers visit. 

And, notably, we will discern where they’re dropping out of your online sales funnel. You can even find out how long your lead time to purchase is and the demographics of your site visitors.

Should You Really Be Paying for Print Ads?

Despite what many digital consultants may say to you, print isn’t dead. There are ways you can track your print campaigns using online tracking to see which ones are most cost-effective. 

Many clients still think they should pay thousands for inclusion in online directory X or print publication Y, but when they see the numbers, they often reconsider due to the low volume of referrals. 

You need to put this measurement into context, but sometimes, it may make you reconsider where you allocate your advertising budget.

Alpha Key Digital Makes Your Website Work for You

Your website is an asset that really can work for you. Whether you use this data to drive your online budgeting or increase the value of your business, you need the correct tracking and metrics to measure seasonal trends or compare this period versus last year. 

If you aren’t tracking how your site is used, your website is little more than a glorified brochure.

It’s hard to track print advertising, but that’s not to say it doesn’t work. With online and digital tools, we can track everything.

Return on Investment (ROI) is a crucial metric for measuring the success of digital marketing efforts. Google Analytics plays a significant role in tracking and analyzing the performance of online campaigns.

Alpha Key Digital will calculate your Website’s ROI in digital marketing using Google Analytics.

Alpha Key will:

Track Conversions: Use conversion tracking to monitor user actions on your website, such as form submissions, purchases, or sign-ups.

Implement UTM Parameters: Use UTM parameters to track the performance of your marketing campaigns. Add these parameters to the URLs of your marketing assets (e.g., emails, social media posts, ads) to identify the source, medium, and campaign.

Monitor Acquisition Channels: Alpha Key will Identify the channels that are driving the most conversions.

Analyze Conversion Paths: Explore the “Multi-Channel Funnels” and “Attribution” reports in Google Analytics to understand users’ various touchpoints before converting. This helps in attributing value to different marketing channels.

Calculate Costs: Determine the costs associated with your digital marketing efforts, including advertising, content creation, and other relevant expenses.

Use Google Analytics Reports: Utilize Google Analytics reports like “E-commerce” or “Goals” to get insights into the revenue generated, conversion rates, and other critical metrics associated with your goals.

Regularly Review and Optimize: Continuously monitor your digital marketing performance in Google Analytics. Identify underperforming channels and optimize your strategy accordingly.

By leveraging these features and regularly analyzing the data provided by Google Analytics, Alpha Key Digital can give your business valuable insights into the performance of their online activities and make informed decisions to improve ROI.

Alpha Key Digital strives to align Google Analytics tracking with your specific business goals and we will continually refine your strategy based on the insights gained from the data.

Let’s Track Your Business Growth

Let Alpha Key Digital track your business growth online and see the total customer value brought in by your website. 

Call us today at (440) 796-9152 to discuss your requirements.

The Crucial Symbiosis Between CRM and Marketing Teams for Proven ROI

In the dynamic landscape of digital marketing, where customer interactions and data reign supreme, the seamless collaboration between Customer Relationship Management (CRM) and marketing teams emerges as a key driver for success. In the realm of ROI (Return on Investment), the integration and effective communication between these two vital components—CRM and marketing—become paramount. In this article, we delve into the reasons why fostering a robust connection between your CRM and marketing teams is not just beneficial but essential for proving and maximizing ROI.

1. Unified Customer Data: The Foundation for Informed Decision-Making

Centralizing customer data is the bedrock of any successful digital marketing strategy. When CRM and marketing teams communicate effectively, they ensure that customer information is not siloed but shared seamlessly between systems. This unified data empowers marketing teams to craft highly targeted and personalized campaigns. By understanding customer preferences, behaviors, and engagement history stored in the CRM, marketers can create content that resonates with the audience, ultimately leading to more effective campaigns and improved ROI.

2. Enhanced Lead Management and Nurturing: From Prospects to Advocates

When CRM and marketing systems work hand in hand, the lead management process becomes a well-orchestrated symphony. Marketing teams can better identify and target high-value leads based on CRM insights, enabling them to tailor content and engagement strategies accordingly. As leads progress through the sales funnel, CRM data equips marketers with the knowledge to nurture them at every stage effectively. This streamlined approach not only accelerates the conversion process but also contributes to a more positive customer experience, fostering brand loyalty and advocacy.

3. Closed-Loop Reporting: Tracking Campaign Effectiveness From Start to Finish

One of the challenges in proving ROI lies in connecting the dots between marketing efforts and actual sales outcomes. Closed-loop reporting, facilitated by the integration of CRM and marketing systems, bridges this gap. When a lead generated by a marketing campaign converts into a customer, this information is fed back into the CRM. Marketers can then trace the customer’s journey from the initial touchpoint to conversion, allowing for a comprehensive analysis of campaign effectiveness. This closed-loop reporting not only provides insights into successful strategies but also identifies areas for improvement, enabling a data-driven approach to future campaigns.

4. Consistent Customer Experience Across Channels: A Mark of Excellence

In the digital age, customers interact with brands through various channels—social media, email, websites, and more. Consistency across these touchpoints is crucial for building a strong and recognizable brand. When CRM and marketing teams communicate seamlessly, they ensure that customer information and preferences are consistently reflected across all channels. This coherence in messaging and engagement fosters a unified and positive customer experience, driving customer satisfaction, and, consequently, ROI.

5. Real-Time Adaptability: Agility in Response to Market Dynamics

The digital landscape is ever-evolving, with market trends and customer behaviors shifting rapidly. A real-time flow of information between CRM and marketing teams enables organizations to stay agile and responsive. By monitoring real-time CRM data, marketing teams can quickly adapt their strategies based on customer feedback, market trends, or the performance of ongoing campaigns. This adaptability ensures that marketing efforts remain relevant and effective, ultimately maximizing ROI in an environment where agility is key.

6. Attribution Modeling: Credit Where Credit is Due

Attributing revenue to specific marketing channels or campaigns is a perpetual challenge for organizations. The collaboration between CRM and marketing teams facilitates advanced attribution modeling. By analyzing CRM data in conjunction with marketing analytics, organizations can gain a more nuanced understanding of the customer journey. This clarity allows for a more accurate distribution of credit to each touchpoint in the customer’s path to conversion, enabling a fair assessment of the impact of each marketing initiative on ROI.

7. Cost Efficiency Through Automation: Saving Time and Resources

Efficiency is the cornerstone of any successful business strategy. Integrating CRM and marketing systems allows for the automation of repetitive tasks, such as lead scoring, email campaigns, and data entry. This not only saves valuable time and resources but also reduces the risk of errors associated with manual processes. The result is a more streamlined and cost-effective operation, where both CRM and marketing teams can focus on strategic initiatives that directly contribute to ROI.

Conclusion: A Symbiotic Relationship for Optimal ROI

In the fast-paced world of digital marketing, the collaboration between CRM and marketing teams is not a luxury but a necessity. The benefits of this symbiotic relationship extend far beyond proving ROI—they pave the way for a more customer-centric, data-driven, and efficient approach to marketing. As businesses navigate the complexities of the digital landscape, investing in the integration of CRM and marketing systems is an investment in the future success and sustainability of your organization. By fostering this collaboration, you not only unlock the full potential of your data but also empower your teams to drive meaningful, measurable results that resonate with both your audience and your bottom line.

Hiring a Digital Marketing Agency

Knowing where to start can be daunting. The newest tools to grow your business include several digital marketing options. These options include SEO (SEO stands for search engine optimization) strategy, PPC, social media platforms, emails, and many others.

Digital marketing is defined as online marketing methods meant to help grow your business.

Launching a robust or large-scale campaign can be complicated, especially if your business needs more expertise, time, and resources to add digital marketing to everything else you do.

That’s why it makes total sense to hire a digital marketing agency.

What is a digital marketing agency?

A digital marketing agency comprises website designers, graphic designers, marketing consultants, writers, social media marketing managers, digital strategists, and specialists. These experts work with clients to create successful digital marketing campaigns catered to their needs.

Many businesses with limited in-house internet marketing expertise outsource their digital marketing efforts to a full-service digital marketing agency. These organizations help create a multichannel marketing strategy to build awareness, attract new customers, and increase sales.

Digital marketing agency services

A digital marketing agency provides several services to its clients. You can contract for some or all of these services to help meet your business’s online marketing goals.

  • Google Ad managemen
  • Email marketing campaigns
  • Content marketing
  • Social media marketing
  • SEO (search engine optimization)
  • Website development

Why Should I Hire a Digital Marketing Agency?
Attention to Running Your Business

Marketing can be costly and take much time. Hiring a digital marketing agency lifts this burden off of your shoulders. Hiring an in-house team requires months of training and limits your time growing your business.

With a digital marketing agency, you will explain your timeframe and goals. There is no training, onboarding, or management of the marketing team. These elements are internal and handled by the agency team.

Overall Costs are Decreased

A digital marketing agency’s costs are much less over time.

Digital marketing agencies are independent contractors. There is no need to calculate payroll taxes. There are also no benefits for the company to pay for, like vacation time, healthcare costs, and other benefits.

Working with Marketing Experts

Online marketing techniques include search engine optimization (SEO) strategies, social media platform marketing, and videos. These are examples of time-consuming tasks, especially for an untrained in-house team. For most small businesses, you can only hire a digital marketing agency or consultant at the onset of your campaign.

Accessing a team of qualified experts with vast experience is what you will gain by hiring Alpha Key Digital.

Remaining Relevant or going to the top of your Industry

Researching your industry, its competitors, and the latest marketing strategies are vital to understanding.

Alpha Key Digital takes on the obligation to research the marketing practices of your industry. We will follow the latest developments in digital marketing, identify your competition, and be able to show you quantifiable, proven results.

Alpha Key Digital will research and understand your target audiences’ preferences, behavior, and interests.

Ensuring that the adopted marketing strategies yield the maximum results possible and keep your business abreast of relevant developments.

Generation of Novel Ideas

An excellent digital marketing agency gives you ideas on the techniques to provide optimal results. New perspectives will be shared on practices your business is already doing. Your digital marketing efforts will be evaluated. Then, new ideas will be created based on your consumers’ viewpoints.

Alpha Key Digital will help you know where your target audience is primarily available regarding social media marketing. They’ll determine what content appeals to consumers and how they share it. This aids in streamlining your social media marketing.

Services can Change as Needed

Businesses increase the size of their team when they need to grow.

Or you want to launch something new, meaning additional resources must be added to support branching out.

There is no need for expansion when you hire a digital marketing agency.

Alpha Key Digital will accommodate your business needs as they grow and change. There are several packages and plans available to suit your business size.

Ideally, a flexible digital marketing agency is essential, especially when targeting a new market.

Measurable Results are part of the Package

It is challenging to know the actual ROI. Alpha Key Digital offers Key Performance Indicators to determine your marketing campaigns’ performance concerning your objectives.

Also, Alpha Key Digital will identify the critical metrics that measure the effectiveness of digital marketing strategies for each campaign. You will receive reports generated either monthly or quarterly on your campaign. You will also receive an audit of your website so that you are assured of your marketing decisions.

Alpha Key Digital will provide insights into how well potential customers engage with your brand and content.

The Tools of the Experts

Most digital marketing tools are premium services, and the cost of upgrades can be hefty. There is a need for keyword research, analytics, paid search management, competitor analysis, and tools for automation.

These digital marketing tools’ cumulative costs are high for small and mid-size businesses. Digital marketing services already have these tools to help you maximize your sales.

Professionalism for Your Marketing

Alpha Key Digital spends time learning about native advertising. Organic ads displayed on different media platforms change how consumers interact with the content.

Promote your Products/Services

Alpha Key Digital will know what to eliminate and improve, making your business viable.

Positive PR is generated about your services or products. Digital marketing helps to improve and rank higher with your company’s image and visibility.

By devising engaging messages, the target audience is connected with the content that resonates with your business. Alpha Key Digital understands your customer’s needs and pairs those needs with relevant content and marketing solutions.

Summary of Benefits of Hiring a Digital Marketing Agency

Many businesses often opt for digital marketing agencies to handle their marketing needs because agencies provide their clients with the following advantages.

Save time and money

Hiring a digital marketing agency is cost-effective since you don’t have to spend resources on talent acquisition. Employing an in-house digital marketing team with designers, writers, copywriters, marketing specialists, and strategists can cost you money. You also don’t bear the risk of full-time employees leaving their jobs.

Create valuable strategies for your online presence

 When you hire a digital marketing agency, you can access all resources and digital advertising tools needed to push your business further. For instance, you can make your website more user-friendly, run ads across digital platforms, and upgrade your content and design language.

Manage your marketing campaigns

When you hire an entire agency for your marketing purposes, you have a whole team who are experts at their job. This means they understand the different strategies to bump up sales for your business and attract more customers. They can also manage your marketing campaigns and take action based on their previous experience working with similar clients.

Boost organic traffic to your website

A marketing agency can help you boost organic traffic to your website through search engine optimization and social media marketing. An agency can help you create content that drives your audience without using paid ads.

Increase revenue

Since marketing agencies work to optimize all your marketing efforts, the natural result is that they can deliver increased revenue for your business. They drive traffic to your website through organic search, paid ads, and email campaigns. They also optimize your website to ensure visitors convert into paying customers, leading to increased revenue.

Choosing the Right Agency

Before you wander off searching for a marketing company to work with, there are things you should consider first. Many businesses are out there, but not all will offer what they claim.

Grow Your Business with Alpha Key Digital

One fact is that digital marketing can grow your business faster and give you relevant results than most marketing techniques.

Hiring a digital marketing agency lets you immediately start your campaign. Seeing your campaigns live within weeks after creating a strategy is possible.

Always look for a digital marketing agency that has the expertise to help you reach your objectives.

Alpha Key Digital has established itself as a leading agency by providing personalized service to each and every customer.

We offer a variety of services, from website design, social media management, content creation, search engine optimization, and more. Our team of experts will work with you every step of the way. You will be sure that you are getting the most out of your digital marketing investments.

With our proven strategies, you can expect to see a noticeable increase in web traffic and conversions fast.Alpha Key Digital will help you make decisions that best suit your budget, goals, and interests.

Do you have any questions on digital marketing? Feel free to reach out to us.

Promote your Brand with Influencer Marketing

What is influencer marketing?

Influencer marketing is when a business partners with an individual who has a significant presence on social media to market its services or products. Influencer marketing is a strategy to market on popular social media platforms.

Nowadays, hundreds of millions of people use social media daily. The people they follow have earned their trust. It’s a good idea for a business to reach out to influencers with many followers and high engagement rates.

Your products and services will be seen by as many people as possible by working with an influencer. Your conversion rates may be boosted as well.

Alpha Key Digital will help you devise a strong strategy allowing you to get the most out of your marketing campaign using an influencer.

Key Influencer Marketing Statistics to Drive Your Strategy in 2023

Fact: Influencer Marketing Industry Reached $16.4B in 2022

There’s no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating steady growth. In 2022, the market expanded to a whopping $16.4 billion industry.

This growth is attributed to the increasing popularity of short video formats on platforms like TikTok, Facebook, and YouTube. Another aspect attributed to growth was the effects of the global pandemic on consumers, which catalyzed social media consumption. Finally, the optimization of data collection, which marketers used for social media ads, also added to growth over time.

How does influencer marketing work?

The ultimate goal of influencer marketing is to increase your brand’s exposure. Influencer marketing allows businesses to collaborate with influencers with a large following. The influencer will publish social media content promoting business services or products, build brand awareness, and attract potential customers.

Because followers trust the influencers, they follow you on social media. When they see your business advertised by the influencer, an automatic trust factor can boost your conversion rates.

Determining which influencers might suit your company is integral to any influencer strategy. For example, suppose you sell facial moisturizers. In that case, you should find an influencer with a strong success rate in promoting skincare products.

Generally, influencers receive a commission on all the services or products they sell. For example, they receive ten percent of revenues from the services or products they sell for your business.

How effective is influencer marketing?

There are significant benefits when businesses use influencer marketing. For example, businesses earn an average of $5.78 for every dollar they spend on influencer marketing (via Influencer Marketing Hub).

Advantages to consider:

  • Establishes credibility and trust. One of the reasons many businesses need help selling their services or products is that they need credibility to be established. You can quickly boost your credibility by partnering with an influencer that followers trust.
  • Cost-effective. Your business may generate a considerable return on your investment if you choose the right influencer. Another significant benefit is the cost-effectiveness of influencer marking use.
  • Quality leads are attracted with influencer campaigns. Your conversion rates may increase as a result.
  • Brand awareness gets a boost. Influencers can get your services and products in front of hundreds or thousands of people. Some influencers have millions of followers.

Creating an influencer marketing strategy

Alpha Key Digital will strategize with you with these critical steps:

1. First, your goals should be identified.

  • What goals does your business have?
  • How can you track your successes with influencer marketing?

2. Determine your audience. Next, you need to take a good look at your customers.

  • Who is your ideal customer?
  • Do you know what problems they have?
  • What social media platforms do they use?
  • Your business can reach your target market effectively by answering these questions.

3. Budget creation. Your budget determines how much your business can invest in an influencer.

4. Alpha Key will find the very best influencers. Finding the right influencer could take a long time if looking for one one your own.

  • Do you know whom you want to partner with?
  • Who are their followers?
  • Do you want to partner with a social media star?
  • Or do you want to partner with someone with a large following in a particular industry?

5. Track metrics and optimize your strategy accordingly. Finally, Alpha Key will track your metrics to measure brand awareness.

  • How successful is your influencer campaign?
  • Do you need to adjust to improve the campaign?

If you want to partner with social media influencers to grow your audience, there are several steps you can follow.

Alpha Key Digital will:

  • Find influencers aligning with your business and brand to build awareness.
  • Help you to understand that you should focus on something other than the number of followers they have. Alpha Key Digital is aware that if an influencer has a low engagement rate, your campaign may not do as well. Instead, paying attention to their relationship with their followers is a good idea.
  • Create an agreement. Creating a formal written agreement with an influencer helps avoid confusion and ensures each party knows its responsibilities.
  • Provide value. While you can pay influencers, you want to give them more value than just money. Alpha Key Digital’s work includes these types of considerations. For example, can you help them boost their exposure? Will this partnership be mutually beneficial?
  • Alpha Key Digital will research influencers for you before making contact. Looking for the right influencer is like searching for the right employee for your business. Alpha Key will take the time to review what they post and their blog posts, and assess partnerships they’ve had in the past to ensure they’re a good fit.

When we find a suitable influencer to promote your products and services, you will increase your foothold in your industry.

The Future of Influencer Marketing

Influencer marketing is a formidable marketing tactic. Companies that leverage influencer marketing are likelier to succeed, especially if they can establish a healthy and long-term partnership. Also, 2023 will undoubtedly bring many changes to the influencer marketing industry.

Enhance your influencer marketing campaign!

Influencer marketing is a popular tactic for several reasons. Not only can it increase brand exposure quickly, but it’s also a cost-effective way to get your business in front of consumers likely to be interested in your product. However, you must identify influencers who are a good fit for the campaign to succeed. Otherwise, you may hurt your company’s reputation.

Once we have found the best influencer for your campaign, use our social media marketing tools to take your efforts for increased brand awareness to the next level. We will plan posts ahead of time with our organic social posting platform or run ads on Facebook and Instagram to maximize your reach. We can help you connect with your target audience, no matter your industry.

Allow us to take care of any of your digital needs. Alpha Key Digital specializes in advanced digital marketing techniques. From design to execution, to measurable branding, we can provide the clarity and confidence for the brand awareness campaign specific to your business needs.

Don’t Go It Alone: Hiring a Digital Marketing Expert

Digital marketing is one area where your Return on Investment (ROI) will be better if you don’t do-it-yourself.

Marketing by small business owners usually has a hands-on approach, especially if the business is a new one. When a business owner relies on a marketing expert, their marketing ROI is improved. Along with saving time and energy, they can focus more on running their business.

Creating brand awareness for your target market through marketing is the lifeblood of your business. Marketing communicates your value proposition and generates sales leads. Hiring a marketing expert experienced in traditional and digital marketing can improve your bottom line.

Advantages of Hiring a Marketing Professional

Of course, as a business owner, you will always have the final say on marketing expenditures and campaigns. Leaving most of the work in the hands of your marketing professional is best.

Advantages Include:

Marketing can be very time-consuming.

You could learn all there is to know about creating a marketing plan and preparing effective marketing campaigns.

However, modern marketing is complex with a wide variety of skills and knowledge needed on many topics. Such as digital marketing and traditional marketing, affiliate marketing, email marketing campaigns, marketing and social media, and more, knowledge needed that can take years to learn. Taking the time to do your own marketing while your business is on the back burner is not ideal.

Expert marketing and an online marketing presence is crucial to your business’s long-term success.

Hiring a marketing expert saves money and time

Cost is the number one reason business owners do not hire a marketing expert thinking they can use social media and write posts themselves. Spending time on content, spending money on ads, and getting little to no return on investment has been the experience of many.

Hiring independent contractors rather than full-time employees is an excellent option if money is tight. This is a great idea for website production, a content marketer, or the consistent posting of blogs.

Hiring a marketing expert is a great learning opportunity.

A marketing expert will show you how to:

  • Acquire new customers
  • Use new marketing channels such as a mobile app
  • Expand social media relationships
  • Use your customer base for referrals 

Tip: Hire an experienced marketing professional. They can track industry trends and offer insights into competitors.

Hiring an expert for social media marketing.

Social media presence is essential for small businesses. Your marketing expert will provide social media marketing strategies to enhance your social media. Social media aims to build engagement, create word-of-mouth awareness of your brand, and tell memorable stories that genuinely help sell products. Be aware that social media marketing is complicated and very competitive.

Creating and promoting excellent social platform through social media content is essential so potential customers can cut through the noise of daily ads and marketing messages. Getting your product or service ads noticed requires a dedicated and innovative expert digital marketer to get your brand noticed.

A digital marketing professional has the social and analytical skills to expertly identify your target customers and understanding your specific customer needs. A marketing professional will know ways to effectively use social media to attain customer attention and prompt them to act, and search engine optimization (SEO) to enhance your online presence.

Did you know? A digital marketing expert will help you understand your company’s voice, know your audience/customers, and create consistent messages.

Disdavantages of not hiring a digital marketing expert

If you decide not to hire a digital marketing professional, it can hurt your business in the following ways:

You may not be doing enough marketing. All companies have to market themselves to grow and survive. Businesses have to reach new propspects on a consistent basis.

If you do not hire a marketing expert you will be without the expertise necessary for essential elements. Like dedicated marketing, planning, implementation and analysis necessary to retain old customers and attract new ones.

You will waste money on ineffective marketing efforts. Wasting money on inefficient marketing is common. Marketing has become as much science as art, and experienced marketing professionals understand what is necessary to achieve a high ROI.

Marketing professionals are focused on marketing KPIs and are experts at analyzing data to determine what works and what does not work and then make adjustments. An expert marketing professional can detect problems and regroup quickly.

You may miss out on opportunities. New marketing methods and social media channels occur frequently, even if you have a marketing background. Suppose you aren’t dedicating a sizable chunk of your time to keeping up with trends and strategies.

In that case, you’re likely missing out on a platform or tactic that could bring you business. Marketing professionals stay on top of all the emerging marketing trends to make sure your company has the advantage of these changes.

If you are spending a great amount of time on marketing you are probably neglecting other aspects of your business. Like overseeing finances, managing employees, or forming strategic alliances and partnerships.

Improve your company’s bottom line with a marketing expert.

Drive more organic traffic to your website.

Results-Driven Website Design

Alpha Key Digital Marketing experts will deliver a beautiful website that wins customers every time.

Your customers will recognize your brand and love your eye-pleasing website that delivers. Alpha Key Digital professional website designs will optimize your brand in the best possible way. Your website will look great on all devices, and load extemely fast. 

Alpha Key Digital will get more qualified traffic on the search terms that matter most to your business. We achieve measurable results by working on every variable that impacts SERPs. Trust our proven track record to maximize your visibility online. Set your business up for long-term success.

An expert in digital marketing professional, we will get your company noticed. By implementing new strategies, the investment will pay off in the long run. Contact us for a consultation to improve your ROI. Or call (440) 796-9152Email

Organic Search Vs. Paid Search

If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine what to show first?

Within these results, you will see a mix of both organic search and paid search results. The difference between the two comes down to how they got there. Understanding the difference between organic and paid search results can help your website rank higher.

Organic search

Organic search results are the “natural” results that come up when you type a question or phrase into Google. Typically Google will show you a couple of paid search results before the organic ones. Google’s algorithm determines what it believes are the best results for what you are looking for. These results are determined by looking at title tags, meta descriptions, keywords and so much more.

Not only should your website have a lot of high-quality, relevant content, but you should also be optimizing it. There are many SEO, search engine optimization, techniques you can use in order to help your ranking. Ranking with SEO can be a long process, but working with an experienced digital marketing agency will help ensure you climb the list.

Paid Search

Paid search results are ads that businesses pay for in order to show up the highest in google search results. Rather than waiting for SEO to boost your website in the search results, you can simply pay to rank higher. You can tell a search result is paid for because there will be an “ad” icon next to the result. Google typically shows a couple of paid search results before going into the organic ones.

Companies spend a lot of money to ensure they are being seen. Google Adwords allows businesses to bid on keywords that are relevant to them. However, you cannot simply pay the highest amount to ensure you are seen. Much like organic search, Google still has an algorithm in place to ensure all search results are relevant.

Working with a digital marketing company that understands Google Adwords will not only increase your results but saves you money in the long run. It is so important to be doing constant maintenance on your ads because Google’s technology adds keywords that it thinks are relevant to your business. Sometimes this is beneficial, but sometimes it will add words that are not applicable that you are going to have to pay for.

If you are interested in optimizing your website or implementing Google Adwords, then contact Alpha Key Digital. Our team of experienced digital marketers will help your website rank higher resulting in more leads and sales for your business. Get in touch with us today!

Why Email Marketing Is Important

Every so often a new fad comes up in the digital marketing world. Trends come and go (RIP Vine), and some things just stick. One of those things that stuck was the usage of email. Email is the only way to have direct communication that does not involve another platform., therefore, you have the most control over this marketing tactic. Emails have outlasted other communication techniques, and have always played a vital role.

You may think to yourself “Yeah but who reads emails for pleasure?”, well you would be surprised. For every $1 spent on digital marketing $42 is the average return (DMA, 2019 That is an insanely high return on your investment, and something that can be done cost efficiently.

It is estimated that by 2023 there will be about 4.3 billion email accounts. That is an insanely high amount of emails you will never achieve sending to, however even if you tap into .1% of the total emails is still over 4 million emails! 

So you may think to yourself “Sure, there are a lot of emails, but why would they read my message?” This is a very valid question, and there are multiple solutions to this potential issue. These could range from something like making sure your subject line is relevant, make sure the topic is relevant, and that you are not spamming up peoples inboxes.

Many marketing professionals are capable of putting together successful email campaigns to potential clients, but many do not have the time to do so or do not have all of the resources a digital marketing agency may have.

At Alpha Key Digital, we are your one stop source for all of your digital marketing needs. We have significant experience with email marketing that has lead to success for our clients. We take the time to get to know your needs, know the proper messaging, and find the right clients for your business!

A discovery meeting is vital to the success of the email campaign, as this allows us to get to know you best. By getting to know you we are able to know the proper way to communicate with your clients. 

If you are interested in learning more about email campaigns and would like to see some of the work we have done with our clients, please contact us today. We would be more than happy to sit down with you and discuss your email marketing needs! 

10 Marketing Trends for 2021

2020 has brought about a great deal of change for the world of marketing. Due to the COVID-19 pandemic, our lives have become even more digital; services are going virtual and many employees are working remotely more than ever. These trends aren’t going anywhere, and the last several months have shaped what clients and consumers are looking for in this new normal. Read on to learn about the marketing trends you can expect to see in 2021.

1. Changes in social media use – Not surprisingly, social media use keeps growing, and it will become an even more integral part of a successful digital marketing strategy in the coming year. Specifically, using social media to engage with and retain clients will be crucial during the first few months of 2021 as the COVID-19 pandemic continues. Because people are spending exponentially more time online, brands should increase their social media budgets to focus on reaching new audiences and interact with past customers.

2. New platforms for engagement – In addition to spending more time scrolling on their phones, people have begun using new and different social media platforms in 2020. Tik Tok has become one of the most popular apps over the last several months. The social video app has expanded its opportunities for brands to advertise. This gives advertisers the opportunity to increase brand awareness to a new group of potential customers.

3. Use of voice search – Although voice search is not part of Google’s algorithm for now, it often yields different results than a traditional Google search. 2021 will be key for coordinating SEO and voice search.

4. New and different visuals – It’s easy to tell when a website is outdated, so keeping up with visual trends remains important in 2021. Muted color palettes, minimalist-style pages, simple fonts and eye-catching illustrations are forecasted to be popular in the next year.

5. SEO remains crucial – Making sure that important data is kept current on the web is one of the most important things brands can do in the coming year – especially small businesses. Google can provide helpful information about the services you offer, business hours, and location. Keeping your listings updated allows potential customers to find you based on your address and lets them know changes in your promotions, blogs, or any other news you want to share at a glance.

6. Easy accessibility – The biggest reason customers are switching brand allegiance today is due to the availability of the goods or services they are shopping for. Keeping a large inventory and increasing the number of time-slots you can offer a service can help meet the demands of customers.

7. Quick communication – If, for whatever reason, you cannot keep up with consumer demand, it’s important to communicate that clearly to your audience. Set reasonable expectations to prevent angry customers and bad reviews. Increased communication also looks to be crucial during the first few months of 2021 as the COVID-19 pandemic rages on and resources are limited for many businesses.

8. Increased interactive content – The use of interactive content has exploded in 2020, and trend forecasting shows that people will continue to heavily engage with it in 2021. Incorporating interactive aspects into your social media channels or website is a great way to grab your customers’ attention. Something as simple as a social media poll or as complicated can make a difference in audience engagement rates.

9. Customer retention is key – You may already know that retaining an existing customer costs a fraction of finding new ones. Focusing on retention will be more important than ever in 2021. Satisfied customers come back and spread the word about your business through recommendations and referrals.

10. Keeping employees motivated – With more employees working remotely, many are facing burnout. Keeping your associates energized, especially during the first half of 2021, is key in maintaining your brand’s success. Connected employees are more productive, work better with others, and provide customer satisfaction. Prioritizing the needs of your employees directly impacts the success of your business as a whole.

As strange and unpredictable 2020 has been, it gave us many insights into the marketing trends that are sure to be apparent in the new year. Incorporating these into your 2021 marketing plan is a great way to ensure success in the next several months. Contact us today so we can up your digital game!

Tips for Working with a Web Designer

If you’re a small business or start-up, creating a website is one of the first and most important things you can do to get your name out to potential clients. While building your own website can be rewarding, a professional website designer has the skills to create a complex and unique site based on the needs of your business. If you’re looking for a polished site for your company, hiring a web designer can elevate your digital marketing strategy. Read on to learn what you can do to be prepared to work with a web designer.

Know what you want

Before you meet with your website designer, it is important to have an idea of what your website needs and wants. It is important to work with a designer whose style matches what you need. For example, if you are a retailer who wants to sell products on your website, you should work with a designer who is familiar with ecommerce functions. How many webpages you need, the general content of each, and any extra features or services should also be taken into account when deciding who will design your company’s website.

Have a contract

Once you have determined who your website designer will be, you should draft a contract with terms both parties agree to. Everything you expect from your website designer, including project objectives, timelines, budget and payment schedules, should be included in this formal agreement. This benefits both you and your website designer because each will understand the goals and expectations of the project.

Be prepared to collaborate

Once the project has begun, you and your website designer should be working together consistently. It is important that you be honest and communicate clearly so that you receive the product you want, and your designer has an idea of what you are looking for. Trusting your website designer to execute your vision, while providing content and giving constructive feedback, allows the project to move along efficiently. Ultimately, you should be prepared to spend some time working with your designer to ensure the site is what you need it to be for your business.

Not all website designers are the same, and it is important that you work with one you can support your vision and create a digital platform that can expand your business. Following the tips above will ensure that you have a productive and successful relationship with your website designer, ultimately creating the site of your dreams.

Social Media Tactics That Work

Social media is one of the most difficult digital marketing avenues to tackle successfully. Different platforms are constantly changing, and what’s popular one moment might be deemed out of fashion the next. If your business uses social media, you’ve probably tried the most obvious tips for boosting your following and engagement. These include posting at optimal times of day based on your target audience, using hashtags and regularly engaging with your followers. While these can be useful, there are a variety of other tactics you can begin to incorporate into your social media strategy that will maximize your business’ digital marketing outreach.

1. Chat with and tag

ou know that influencers’ followings are incredibly loyal, which is why brands love partnering with them. Microinfluencers can be just as impactful, since they are often seen as more genuine than those with millions of followers. If you contact microinfluencers directly offering to partner for a promotional opportunity, you’ll likely receive a positive response. Many businesses have used the power of influencer marketing to their advantage, and it’s a great way to find new followers.

2. Go live

Videos are vital in today’s social media landscape, and it’s no secret that going live can have a major impact on your engagement rates. Live videos are exciting for followers because they happen in real time, giving viewers the opportunity to interact with the person or business in the video. Live videos are also appealing due to their rawness and realness; they show you honestly, without filters and highly curated images. The increase in the popularity of live videos can be attributed to social media users’ interest in authenticity.

3. Use social media for customer service needs

More and more companies are using their social platforms to interface with clients and consumers. Similarly, customers have come to expect that they can use social media for customer service concerns. Encouraging consumers to message your social media channels for customer service needs is a great way to build a strong following and create a loyal client base. Customers also appreciate a quick response time, so be sure to stay on top of your messages when your followers reach out to your business’ page.

4. Create a poll or survey

People love to give their input and feel heard, especially on social media. Creating a poll or survey lets your followers make their wants and interests known, making them excellent tools to increase engagement. You can also capitalize on the valuable data from these poll results, helping you get a feel for what you followers are interested in and using that to make your brand more appealing to consumers.

Follow these tips to revamp your social media strategy and see returns on your digital marketing investment!