What Is Local SEO and Why Is It Important in 2023?

The digital marketing strategy known as Local SEO will help to optimize your website to reach your local audience by allowing you to rank better in search results. When you optimize your address, including the city, you help potential customers find and visit your business online.

Local SEO—Why is it important?

Local SEO is an effective method for online marketing your company to bring more people to your business. Finding local businesses and services near people is what they want. Using a search engine such as Google helps them find you.

That’s why your business needs an effective Local SEO strategy to ensure your company appears as one of the top results when your audience looks for your products or services online.

These statistics prove the need for a Local SEO strategy:

  • “Near me” searches have increased by more than 500% in the past few years
  • 200% increase in mobile searches for phrases like “open near me now.”
  • 30% of all mobile searches related to location

How Google determines local search rankings

Whether you’re an electrician, surgeon, funeral director, or any other local business— it is essential to know the answer to the question, “What is local SEO,” and to understand why and how your local business will appear to searchers. Google Search Console can help you with local seo. You should also include your address and phone number and have a presence on Google map.

Mobile devices are the primary vehicle for the public to view your business listing, so it is important to have a professionally developed website to improve conversion rates. All of this is taken into account as ranking factors with Google.

As Alpha Key Digital builds your local SEO strategy, but you must understand the factors influencing local searches.

Three main factors that influence how Google determines local search rankings are:

1. Proximity

Proximity is how close your business is to the searcher. Google tends to generate listings that are closest to the user. You cannot control this factor, but it’s essential to consider when optimizing your Google Business Profile for local search.

Listing your service area in your Google Business Profile is a great way to ensure you show up local searches nearby.

2. Relevance

Google also generates results based on relevancy. Your relevancy depends on the search query and your products or services. If someone searches for a pizza place, Google compiles a list of pizza businesses.

3. Prominence

Prominence focuses on what other customers say about your products or services. On the Google listing, this comes in the form of one- to five-star ratings, plus user comments or reviews. Google wants to show places with excellent ratings to help people find the best business for their needs.

When creating your local SEO strategy, you must consider these three factors.

Your local SEO influences your business’s position in local search results. It’s also important to know these factors to optimize your local SEO plan to drive more foot traffic to your company.

How to optimize your site for local search: 6 local SEO tips

Now that you know more about the importance of local SEO and how Google determines local search rankings, it’s time to dive into optimizing your strategy and deciding if you need local SEO services.

Six local SEO optimizations Alpha Key Digital will do to help improve your local presence:

1. Claim and optimize your Google Business Profile listing

Your Local SEO strategy’s first and most crucial step is to claim your Google Business Profile listing. Your Google Business Profile listing is the heart of your local strategy. Alpha Key Digital will claim and optimize your listing to drive local customers to your location.

Once we claim your Google Business Profile listing, we will start filling out your profile.

When you claim your local Listing, you’ll want to verify that the most critical data is correct. This information includes your company’s:

  • Name
  • Address
  • Phone number

Alpha Key Digital will Add Photos to your Listing

You’ll want to add pictures once you’ve completed the necessary information on your Listing.

Many people look at photos on Google Business Profile to get insight into your company, products, or services. These images are an excellent opportunity for you to showcase your business.

We will use authentic photos to highlight your company rather than stock photos, as people won’t understand your business.

You can upload pictures of your business (inside and out), staff, and products.

Sometimes, the user may leave a review, including an image of your service/product. This is especially useful for restaurants, service and repair businesses, or a company with a customizable business model, as it shows other potential customers how great your products/services are.

2. Localize your site content

When optimizing for local SEO, focus on more than your Google Business Profile listing. While your Google Business Profile listing is crucial in helping you reach local customers, your website can do that too.

How do you localize your website? The best way to localize your website is to include your city, county, or region name throughout your site.

This practice will help you reach more local customers and appear in those high-value search results.

Another way to localize your website is to get involved with local community events. When you get involved with these events, you feature those events on your website. For example, we can integrate locally relevant keywords when you post about the event on your site.

Alpha Key will also write articles about it on your site when involved in an event.

Local SEO content is a great way to generate local traffic on your website.

Not only does it generate exposure for the event, but it also helps people become familiar with your business. By localizing your website, you’ll help more people find your company.

It’s an excellent way to create local SEO content and drive valuable traffic to your site. With the right Local SEO strategy, you can turn your localized traffic into qualified leads in your service area.

3. Choose the right keywords

Keywords are a vital component of local SEO. We will optimize your Google Business Profile listing and website if you want to appear in local search results. To find local keywords, conduct keyword research.

Keyword research will help you find the right keywords to integrate into your Listing and website.

These keywords are specific, so they help drive the most interested leads to your page.

When local searches, users use long-tail keywords to find the right business. When we integrate the proper local long-tail keywords, you’ll attract more foot traffic for your store.

4. Manage your reviews

Reviews play a fundamental role in local leads choosing your business. When someone needs to gain experience with your company, they turn to others’ experiences to help them decide if your business is a good fit.

Your Google Business Profile listing includes reviews. When someone conducts a local search, they will look at the reviews on your profile to see if you meet their needs.

Reviews can also influence your listing’s placement.

Google tends to give top spots to businesses with a higher star rating and a more significant number of reviews. This process doesn’t mean having the best review score will automatically give you top placement. It does, however, help you rank better in local search results.

When you get reviews for your business, it’s okay to have both positive and negative ones.

If you only have five-star reviews, people will be suspicious as to the authenticity of them. It’s good to have a variety of reviews on your page.

If you get positive reviews, thank people for sharing their thoughts. When users leave negative reviews, you’ll want to address their issues to try and make the experience better for them.

People expect to see negative reviews. Alpha Key Digital knows it matters to people how you handle those reviews.

If your audience sees you addressing issues, they will feel confident that you will address any issues that may arise for them. It is essential to manage your reviews to show your audience that you value them as customers and care about their experience.

It’s a great local SEO strategy to help you build your brand.

Alpha Key Digital will help to manage your reviews.

5. Optimize for Voice Search

Greater than 55% of consumers use voice search to find local businesses. With the surge in popularity of voice search devices, Alpha Key will optimize your local search strategy for voice.

When you create local SEO content, you’ll want to include keywords that users use verbally to find your business.

Voice search optimization will help you reach more local leads for your company and get them to visit your organization.

6. Optimize your Website

When users find your Google Business Profile listing, they can learn more about you by clicking on the tab that directs them to your site. Even if your audience skips past the local SEO 3-pack, there’s still potential for them to find you in the organic search results.

Alpha Key will ensure you have a well-optimized website, whether your audience finds your local Listing or your website in search results.

If you want to see success with your local SEO strategy, you must have a well-optimized website. Here are a few ways to improve your website to make it more user-friendly.

Here are a few ways Alpha Key will Improve your Website:

  1. Provide an updated design: Your audience will lose interest if your website looks outdated or old. You’ll want to give your site a fresh and new look by investing in your website’s design.
  2. Ensure your site loads quickly: Users hate to wait for pages to load. Alpha Key will ensure page speed optimization services.
  3. Make navigation simple: Users who can’t find information on your site will get discouraged quickly. Having simple and easy-to-use navigation will help them find the information they need. Use broad categories and organized subcategories.

Optimize your website if you want to see better results with local SEO

Stay busy through the slow season with Local SEO services

Now that you know the answer to the questions “What is local SEO” and “Why is local SEO important,” plus how to optimize for local SEO, you may feel overwhelmed. SEO is a technical process; learning and implementing it into your business strategy can take time.

If you need the expertise to do local SEO, our team at Alpha Key Digital can help since we’re a full-service SEO agency.

If you’re ready to see how Alpha Key Digital can help you create a better local SEO campaign, contact us online or call us today at 440-796-9152 to learn how Alpha Key Digital can help you drive more traffic and revenue for your organization. You can also feel free to contact us with SEO questions!

Essential Factors of Onsite SEO

Onsite SEO—what is it?

Onsite SEO, also called on-page SEO, makes your website search engine friendly. When you use this approach, your website is optimized by zeroing in on optimizing elements so that search results rank higher and drive more beneficial traffic to your website.

Adjusting elements on your website is a required SEO practice so search engines index your content easily. Utilizing onsite SEO optimizes both the HTML source code and the content on a webpage.

A crucial factor of onsite SEO is how relevant your webpage content relates to the user’s search query and considers their search intent. 

Why does onsite SEO matter?

A critical aspect of your SEO campaign is onsite SEO because it supports search engine interpretation of the content on your page. With proper onsite SEO, the search engine understands what a human would see when they visit your webpage. Your information can only be indexed if the search engine can crawl through your webpage.

What’s the difference between Onsite vs. Offsite SEO?

  • Onsite SEO: emphasizes improved rankings by making changes to your website 
  • Offsite SEO: emphasizes external factors impacting your website’s rankings

With onsite SEO, making changes to your site can be controlled by: 

  • Keyword selection
  • Speeding up your site’s load time
  • Optimizing page titles

Offsite SEO emphasizes external factors you can’t control but can influence your site’s rankings. Including:

  • Other authoritative sites create links to your website
  • Management of Social Media
  • Review management

Although these factors cannot be controlled, they can still affect your website and improve your ranking in search results.

Emphasis on onsite SEO factors gives you control to improve your site, enabling you to enhance your website’s ranking in search results and drive more traffic to your business.

Major Onsite SEO Features

Onsite SEO optimizes your website, achieving effective results. Maximizing your results with onsite SEO depends on six crucial factors.

1. Creation of content that is constructive and in-depth content keeps leads on your webpage

The content on your site drives traffic to it. Content also engages people with your page and keeps them on it. Content marketing investment maximizes your opportunities with SEO. Successful SEO is achieved with the crucial component of content.

There are many types of content, such as ebooks and blog posts. Multiple topics can be covered regarding your industry, which ultimately drives leads to your webpage.

However, your created content must go in-depth, providing your audience with beneficial information. If your goal is to drive more relevant leads to your webpage, creating informative and valuable content is necessary.

Your content needs to be user-friendly. Reading and understanding content quickly is necessary to capture your audience. 

Your content should give your audience quality information. Creating more compelling and in-depth content will keep your audience on your website longer.

Your content should be linkable. If your content is informative and valuable, the more likely that other companies will share or link to it.

More traffic to your webpage by creating in-depth content that matches user search intent sends a positive signal to Google that your page is relevant. Google will boost your ranking due to this. 

2. Optimize title tags to appear in more relevant results 

The webpage’s title is the first thing users look at when their search results lead them to your page. Titles are an active determinator of whether the user clicks on your page or moves on to a competitor. When your title is optimized, you have tackled a crucial on-page SEO technique for driving users to visit your webpage.

A detailed title tag for your webpage is valuable. Your audience should be able to tell what they should expect if they click on your link. Your audience will see if your webpage is relevant to their query, and Google looks for the keyword in your title to help rank your page.

3. Keeping leads on your site longer: using internal links on the webpage

Internal links keep leads within your site instead of sending them to external pages. This is accomplished by linking other pages on your website to any new pages you have added.

Using internal links enhances the user’s experience. Your audience is provided with constructive information, which helps them learn more about your topic.

When you utilize internal links, Google crawls your page to follow those links to index your content. Google will find more pages on your site and rank them in search results.

4. Improved page load time

Getting information fast is the goal of every user. Users expect pages to load immediately. About 83 percent of users expect a website to load in three seconds or less.

If a webpage takes more than three seconds to load, about 53 percent of users will leave the page. Up to one-half of your website traffic can only be recovered if a page loads quickly.

If you don’t have the time to dedicate to improving your website’s load time, you can rely on a marketing company to help you improve your site’s load time.

At Alpha Key Digital, we offer page speed services to help you improve your site’s load time and keep leads on your page longer. Call us today at 440-796-9152 to speak with a strategist about enhancing your site’s load time.

5. URLs that are SEO-friendly

Your webpage’s URL is a critical portion of SEO. Search engines crawl your site; they read your URL to understand your content. If your URL isn’t clear, it won’t help search engines index your website or help users remember your URL.

The relevancy of a webpage is determined by search engines with the URL. Integrating your keywords will improve your site ranking.

Your URL should be clear and have a hierarchy. Your URL should not have mixed-up letters and numbers. This is an example of a poor URL website structure:


A URL like this is unclear and scattered. The letters and numbers don’t have any meaning to search engines, and your users will not remember letters and numbers.

Instead, an improved URL looks like this:


This URL structure is well-defined and clear, with a clear hierarchy. It’s clean and defined, so search engines can easily read your URL.

Users can also remember it naturally. It’s much easier to remember Gibson guitars to the Les Paul collection than a strange combination of numbers and letters. The URL will clearly show audiences the topic, making users more likely to engage.

Creating a clean URL structure will give you more leads on your webpage and allows search engines to index your pages correctly. This improves your onsite SEO and increases your site’s ranking in the search results.

6. Incorporating responsive design

Users use various devices to access your site. It is critical to create a positive experience for every device. A responsive design is needed for correct onsite SEO.

A website that users can navigate is created with a responsive design. Users experience your site more positively because responsive design adapts to fit their devices.

Optimize your onsite SEO starting today

Keeping your audience engaged on your site longer is achieved using onsite SEO because it helps you to create a better website. Users spend more time learning about your business, services, or products when you optimize your site. Your rankings will continue to be boosted in search results to reach more valuable traffic.

At Alpha Key Digital, we have years of experience optimizing websites for onsite SEO. Our team of experts will optimize your website to perform better in search results. Our team will optimize your onsite SEO driving more traffic to your page.

If you’re ready to improve your SEO campaign through onsite SEO services, contact us online or call us today at 440-796-9152 to speak with a strategist about our custom SEO campaigns.

If your site isn’t optimized correctly, you’ll miss the full potential search engine optimization (SEO) has to offer your business. Development of SEO is a process. By optimizing your onsite SEO, you’ll produce more effective results with your SEO campaign.

If you need help improving your website with on-page SEO, call us today at 440-796-9152 to speak with an expert about our customized SEO campaigns.

Alpha Key Digital is a full-service Internet marketing agency that can provide onsite SEO campaigns for your business.

How to Audit Your Website’s SEO

Search Engine Optimization (SEO) is crucial to your website’s success. It can increase your website’s visibility, attract more traffic, and drive more conversions. Here’s a step-by-step guide on how to audit your website’s SEO:

Start with Keyword Research

The first step is to identify your target audience’s keywords to search for your products or services. Use tools like Google Keyword Planner or SEMrush to prioritize relevant keywords based on search volume and competition.

Keyword research is a crucial aspect of Search Engine Optimization (SEO) that involves identifying the most relevant and valuable keywords and phrases people use to search for products or services online. It helps website owners understand the language their target audience is using and create optimized content for search engines to rank well and drive traffic to their websites.

Why is Keyword Research Important for SEO?

Keyword research is essential for SEO because it helps website owners to:

  1. Improve their website’s visibility: By optimizing their content for relevant and high-volume keywords, website owners can improve their chances of ranking higher in search engine results pages (SERPs). This increases their website’s visibility and makes it easier for potential customers to find them online.
  2. Attract more traffic: Ranking higher in SERPs leads to more traffic to a website, and traffic is the lifeblood of any online business. The more traffic a website receives, the more potential customers it has to convert into paying customers.
  3. Understand their audience: Keyword research helps website owners understand their target audience better, including their pain points, interests, and search habits. This knowledge can inform their content strategy and help them create content that resonates with their audience.
  4. Stay ahead of the competition: Keyword research allows website owners to identify gaps in the market and capitalize on them before their competitors. It also helps them stay up-to-date with the latest search trends and adjust their strategy accordingly.

How to Conduct Keyword Research for SEO

Here are the steps involved in conducting keyword research for SEO:

  1. Brainstorm potential keywords: Begin by brainstorming a list of possible keywords relevant to your business. This can include broad keywords related to your industry or niche and specific product or service-related keywords.
  2. Use keyword research tools: Once you have a list of potential keywords, use keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to identify the search volume, competition, and relevance of each keyword. These tools can also suggest related keywords and long-tail keywords that you may have overlooked.
  3. Analyze the competition: Analyze the keywords your competitors target and their ranking positions. This can help you identify keywords worth targeting and give you an idea of the level of competition you’ll be up against.
  4. Consider user intent: Think about the user’s intent behind each keyword. Are they looking to buy something, or are they simply looking for information? Understanding user intent can help you create content that satisfies the user’s needs and improves your chances of ranking well.
  5. Group keywords into categories: Once you have a list of relevant and valuable keywords, group them into categories based on their relevance and intent. This can help you create targeted content and optimize your website for specific keywords.
  6. Monitor and adjust: Keyword research is an ongoing process, and it’s essential to monitor the performance of your keywords and adjust your strategy accordingly. Keep track of your ranking positions, traffic, and conversions, and adjust as needed.

Keyword research is a critical component of SEO that can help website owners to improve their website’s visibility, attract more traffic, and understand their audience better. By identifying the most valuable keywords and optimizing their content accordingly, website owners can increase their chances of ranking well in search engine results pages and drive more website traffic. With ongoing monitoring and adjustment, keyword research can help website owners stay ahead of the competition and achieve long-term success online.

Click here for SEMRush, our preferred software for keyword research.

Check Your Website’s Technical SEO

Technical SEO refers to optimizing a website’s technical elements that affect its search engine visibility, such as website speed, crawlability, indexability, and mobile-friendliness. Technical SEO is vital because it helps search engines crawl and index a website more efficiently, improving its ranking and visibility in search results.

Here are some technical SEO elements to check for your website:

  1. Website Speed: Website speed is crucial in user experience and search engine optimization. Slow-loading websites can lead to a higher bounce rate, negatively affecting search engine rankings. You can use tools like Google PageSpeed Insights or GTmetrix to analyze your website’s loading speed and identify areas for improvement.
  2. Website Structure: Website structure refers to how your website is organized, including its URL structure, navigation, and internal linking. A well-structured website is more accessible for search engines to crawl and index, which can improve its ranking. Ensure your website has a clear and organized URL structure, a user-friendly navigation menu, and relevant internal links.
  3. Mobile-Friendliness: With the increasing use of mobile devices, a mobile-friendly website is crucial for user experience and search engine optimization. Google has implemented mobile-first indexing, meaning it primarily uses the mobile version of a website for ranking and indexing. You can use Google’s Mobile-Friendly Test to check if your website is optimized for mobile devices.
  4. Crawlability: Search engines use web crawlers to discover and index web pages. Suppose your website has crawlability issues, such as broken links, duplicate content, or blocked pages. In that case, it can negatively affect your search engine rankings. You can use tools like Screaming Frog or Google Search Console to identify and fix crawl errors.
  5. Indexability: Indexability refers to whether search engines index your website’s pages. If search engines can’t index your website, it won’t appear in search results. You can use Google Search Console to check which pages on your website are being indexed and identify any indexation issues.
  6. Schema Markup: Schema markup is a type of microdata that helps search engines understand the content on your website. Using schema markup, you can improve your website’s visibility in search results and increase click-through rates. You can use Google’s Structured Data Testing Tool to check if your website uses schema markup correctly.

Technical SEO is an essential aspect of the optimization of search engines that can help improve a website’s visibility and ranking. By checking these technical elements, you can ensure that your website is optimized for search engines and provide a better user experience for your visitors.

Analyze Your On-Page SEO

Analyzing on-page SEO involves reviewing the individual pages of your website to ensure that they are optimized for search engines and focused on specific keywords.

Here are some steps to analyze your on-page SEO:

  1. Review your page titles: Your page title is the first thing that search engines and users see when they land on your website. It should be relevant to the content on your page and include your targeted keywords. Ensure your page titles are unique and descriptive and include your primary keyword.
  2. Check your meta descriptions: The meta description is a brief summary of your page’s content that appears below the page title in search results. It should be written to entice users to click through to your website. Ensure your meta descriptions are unique and descriptive, and include your primary keyword.
  3. Evaluate your header tags: Header tags (H1, H2, H3, etc.) structure your page content and make it easier for search engines to understand. Ensure your header tags are used logically and hierarchically, and include your targeted keywords where appropriate. Your main headline should be in an H1 tag, and subsequent headings should be in H2, H3, etc.
  4. Review your content: Your page should be high-quality, relevant, and valuable to your users. Ensure your content is well-organized, easy to read, and includes your targeted keywords naturally and meaningfully. Use internal linking to connect related content within your website.
  5. Evaluate your images: Images can enhance the visual appeal of your website and provide valuable context for your content. Ensure your images are optimized for search engines by including descriptive alt tags and relevant file names.
  6. Check your URL structure: Your URL should be descriptive and include targeted keywords. Ensure your URLs are short, easy to read, and have hyphens to separate words.
  7. Review your internal linking: Internal linking helps search engines crawl your website and understand the relationships between pages. Make sure your internal links are relevant and provide value to your users.
  8. Use a tool to check your on-page SEO: There are many tools available that can help you analyze your on-page SEO, including Ahrefs, SEMrush, and Moz. These tools can provide detailed reports on your website’s on-page SEO, including keyword optimization, content analysis, and technical issues.

Analyzing your on-page SEO involves reviewing individual pages of your website to ensure that they are optimized for search engines and focused on specific keywords. By following the steps outlined above and using tools to help analyze your on-page SEO, you can improve your website’s search engine visibility and attract more organic traffic.

Evaluate Your Backlink Profile

Backlinks are links from other websites that point to your website, and they are one of the most important ranking factors for search engines. Evaluating your backlink profile is integral to search engine optimization (SEO).

Here are some steps to evaluate your backlink profile:

  1. Gather data on your backlinks: The first step in evaluating your backlink profile is to gather data on your backlinks. You can use tools like Ahrefs, SEMrush, or Moz to get a comprehensive list of your backlinks, including the linking domain, anchor text, and authority score.
  2. Check the authority of linking domains: The source of the linking domains is an essential factor in evaluating the quality of your backlinks. Ideally, you want to have backlinks from high-authority websites relevant to your niche. You can use tools like Ahrefs’ Domain Rating (DR) or Moz’s Domain Authority (DA) to check the authority of linking domains.
  3. Analyze the anchor text: Anchor text creates a hyperlink to your website. You should aim for a diverse range of anchor text and avoid repeatedly using the exact keyword-rich anchor text. Overusing exact-match anchor text can lead to a penalty from search engines.
  4. Check for toxic backlinks: Toxic backlinks are links of low quality. These spammy websites can negatively impact your search engine rankings. You can use tools like Ahrefs’ Toxic Score or SEMrush’s Toxic Backlink Checker to identify and disavow toxic backlinks using Google’s Disavow Tool.
  5. Evaluate the relevance of linking domains: The relevance of the linking domains is an essential factor in determining the quality of your backlinks. It would be best to aim for backlinks from websites relevant to your niche or industry.
  6. Look for patterns in your backlink profile: Patterns in your backlink profile, such as sudden spikes in the number of backlinks or a large number of backlinks from a single domain, can indicate that your backlink profile is unnatural. This can lead to a penalty from search engines.
  7. Monitor your backlink profile regularly: Backlinks are an ongoing process, and you should monitor them regularly to ensure that they remain healthy. You can use tools like Ahrefs or SEMrush to track your backlinks and identify any changes requiring attention.

Evaluating your backlink profile is an essential part of SEO. By following the steps outlined above and using tools to help analyze your backlink profile, you can improve the quality of your backlinks, avoid penalties from search engines, and improve your rankings.

Assess Your Local SEO (if applicable)

Assessing your local SEO is vital for businesses that rely on local customers.

Here are some steps to evaluate your local SEO:

  1. Claim and optimize your Google My Business (GMB) listing: Google My Business is a free tool that allows businesses to manage their online presence across Google. Claiming and optimizing your GMB listing can help improve your visibility in Google search results and Google Maps.
  2. Check your NAP consistency: NAP stands for Name, Address, and Phone number. Your NAP must be consistent across all online platforms, including your website, GMB listing, social media profiles, and online directories. Inconsistencies can confuse search engines and negatively impact your local SEO.
  3. Get listed in online directories: Listing your business in online directories, such as Yelp, Yellow Pages, and TripAdvisor, can help improve your online visibility and local SEO. Make sure that your NAP is consistent across all directories.
  4. Optimize your website for local keywords: Optimizing your website for local keywords, such as “plumber in New York” or “pizza delivery in Chicago,” can help improve your local SEO. Use local keywords, meta tags, and URL structure in your website content.
  5. Get local backlinks: Backlinks from local websites can help improve your local SEO. Contact local businesses, organizations, and blogs and ask for a backlink.
  6. Encourage online reviews: Online reviews, especially on Google and Yelp, can impact your local SEO. Encourage customers to leave reviews and respond to all positive or negative thoughts.
  7. Use local structured data: Structured data is a way to provide search engines with more information about your business, including your address, phone number, and business hours. Use local structured data on your website to help improve your local SEO.
  8. Monitor your local SEO: Use tools like Google Analytics and Google Search Console to monitor your local SEO. Look for changes in rankings, traffic, and online reviews.

Assessing your local SEO is essential to online marketing for businesses that rely on local customers. Following the steps outlined above and monitoring your local SEO, you can improve your online visibility, attract more local customers, and grow your business.

Monitor Your Website’s Performance

Use tools like Google Analytics and Search Console to track your website’s performance. Analyze your website’s traffic, bounce rate, conversion rate, and other vital metrics. Use the data to identify areas for improvement and optimize your website’s SEO accordingly.


Auditing your website’s SEO is a continuous process. Regularly monitoring and optimizing your website’s SEO can help improve your website’s visibility, attract more traffic, and ultimately drive more conversions. Use the above steps as a guide to audit your website’s SEO and ensure that it’s optimized for success.

Please click here if you’d like more information on SEO and how Alpha Key Digital can create a customized solution for your business.