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When researching a person or business, the first thing you do is usually a quick online search for their website. It is a given that most people and/or businesses have websites of their own. When people enter your website it is just as if they are entering a storefront. This about how important an inviting atmosphere is in person. It is the same online. Don’t leave behind opportunities to make sales because your website looks unprofessional. Many of these sites, however, are not well designed or are very obviously built from a template. These websites will not help you or your business get ahead in today’s highly-competitive digital marketing world. Good web design matters in more ways than one. Read on to learn about why your website should always look great so allow a professional design your website for the most impactful impression on your customers.
When potential customers or followers visit your website, they are taking in your brand. What does your site say about who you are and what you have to offer? First impressions matter when it comes to web pages, and a site with fantastic content can get brushed aside if the presentation is unappealing. If someone’s first impression of you, your business or your brand is your web page, what message are you sending to the world? If it’s not highly organized and streamlined, it may not be a good one. Great visuals, concise verbiage and carefully placed content all show website visitors that you care about your business. Your web page is no different than the packaging of a product. And, if it’s your personal website, you are the product. Studies show that most consumers don’t make a distinction between a product and the packaging — they are one in the same. Therefore, if your website doesn’t showcase what you do or sell in the best possible light, people will be turned off by your product or service.
The mobile design of your website is also important. Most people use their smartphones to visit websites today. If your site is difficult to navigate on a mobile device, what does this say to potential customers and followers? Visitors to the website will likely assume that you’re not up-to-date with modern technology. Even better than a mobile responsive website is an app. Because the majority of people own smartphones today, apps are a great way to get your content across in a way that’s easy to read and user-friendly. Developing a corresponding app shows that you care about your content enough to deliver it directly to people. Are you ready to bring your website to the next level and increase your business? Contact me today to get started and see what a new and improved webpage can do for you. To learn more about web design, click here.