The growth of artificial intelligence is still relatively new to the digital landscape, but there is no doubt that it can provide brands with plenty of useful information. AI uses something called “machine learning” to help computers think and reason the way humans do. While this may sound creepy, AI is extremely helpful to the digital world because it can give feedback, monitor activity, and identify customer needs. All of this will ultimately help make our digital world better and give users an improved overall experience. This could be the biggest trend to pay attention to for the next decade or so, not simply one of the digital trends to watch in 2020.
Voice Apps and Voice Search
In the last year, voice search has been one of the fastest growing digital trends. In fact, it has been one of the most quickly adopted technologies since the dawn of the smartphone. This is due, in part, to smart speakers, which are rapidly making their way into the homes of millions of consumers. More and more people are also realizing the usefulness of voice search and taking advantage of how easily it allows them to multitask. The use of voice in new technology is projected to grow even more in the coming years.
Paid Mobile Advertising
Digital media is being driven by mobile usage today. Daily time spent on a mobile device is on the rise, so it makes sense to invest in paid advertising. While it’s true that customers can get annoyed by advertisements online, with some people even opting to pay a fee so that they don’t have to deal with them. However, if they are done subtly and are targeted properly, customers are more likely to engage by clicking on the ad, making it a worthwhile investment.
Ecommerce has been growing exponentially over the last couple of years. Brick and mortar stores have been working to adapt to this new digital age, taking many of their sales online and even incorporating technology into their stores. In the coming years, the food and beverage industry will become more digitized through ecommerce, as well. More consumers are turning to their mobile devices for shopping because of convenience, so it’s important to streamline the process and make it user-friendly.
Meaningful and Personal Content
Content marketing is the development of digital material that does not explicitly promote a brand, but creates interest in a more organic way that paid advertisements. It’s a great way to appeal to potential customers without seeming like you are forcing yourself into their digital world. Knowing your audience and tuning into what they are looking for is crucial for digital marketing today. If you create engaging content to promote your product or service that sparks the interest of your customer, they are extremely likely to connect with you.
This concludes the digital trends to watch in 2020. Please feel free to contact us if you have any questions and please leave a comment below.