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Daily Archives: December 30, 2022

TikTok: An essential part of social media

Social MediaBy alexDecember 30, 2022Leave a comment

TikTok has overtaken Facebook and Instagram as the number one social app for younger users. Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads. This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing…

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