TikTok has overtaken Facebook and Instagram as the number one social app for younger users.

Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads.

This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing this platform as a powerful sales tool by this age group are eBay, Zalora, Maybelline, Puma, and Kia. Reaching this valuable young audience on the TikTok platform has been beneficial.

TikTok concerns have come up because, by law, the Chinese government requires technology companies to provide information obtained on their networks.

By distancing itself from ByteDance, TikTok’s parent company, the ties to the government of China have been severed. TikTok has addressed the security and privacy loopholes that remain a significant concern.

TikTok appointed former Disney executive Kevin Mayer as the new CEO, replacing China’s Alex Zhu. By the end of the year, TikTok will offer transparency centers so that anyone concerned about privacy or security can access this information.

TikTok boasts over one billion active users and has snowballed to rank among the world’s largest social media platforms.

TikTok began as a video streaming app for generation Z. Today, TikTok has taken the advertising and marketing world by storm. This has changed how brands share and create content.

This article will show why TikTok social network should be essential to your social media marketing strategy. And we’ll outline how to promote your products best, connect with customers, and grow your business on TikTok.

Why should businesses consider using TikTok?

The statistics show that 47.4 percent of US TikTok users are under thirty years and more than fifty percent are teens. Any brand that targets a younger audience can find a gold mine with TikTok.

But even if your business targets something other than generation Z clients, you can still reap the benefits of establishing your brand on TikTok.

Remember that over fifty percent of TikTok users are thirty or older, which means that a potential audience for your business has yet to be tapped on TikTok.

The Benefits of TikTok for your Business

• Brand awareness is increased. There are numerous ways that your brand is spread through TikTok. Alpha Key Digital can run various ads while implementing branded stickers and hashtags, placing your business and brand in the spotlight.
• Promotes products. Your brand and products are promoted in a way that does not seem like marketing. Never pushy, Alpha Key can create videos that feel genuine and helpful.
• Audience enlarged and engaged. TikTok has millions of users in over one hundred and forty countries. If you wish to reach an international audience and grow your customer base, TikTok is one of the best platforms.
• New customers. Using TikTok, Alpha Key can create engaging content that feels personal and human. This authenticity will build strong relationships with your customers.

Three ways Alpha Key Digital will implement TikTok for your Business

Maintaining a presence on TikTok or any other social media app is not enough. The difference is that the experts at Alpha Key Digital will help to take advantage of the features and creative tools available on the app and get your business noticed. There are millions of users worldwide.

How to use TikTok as part of your Marketing Strategy

Alpha Key will Create relevant and unique videos

Your business and brand need to stand out in a sea of video content. Videos need to be relevant and attention-grabbing.

• Alpha Key considers your brand values and voice. With the nature of the platform and the audience. Adapting to the current culture on TikTok assures you will not compromise your brand.
• Alpha Key can quickly shoot videos. Shooting remote videos with ideas that are not only appropriate but good, as well as good lighting, is guaranteed.
• Show the human side of your business. Take your audience behind the scenes at your place of business. Remote videos can highlight your employees or even the company pet.
• Hop on trends and challenges. The beauty of TikTok is that you never run out of ideas for new videos. Alpha Key will access and research trending hashtags, music, and videos and join in. Remember, we will add a personal touch to make your brand stand out with TikTok hashtags.

Alpha Key can enhance your TikTok videos with the addition of music

Alpha Key can add a sound before or after recording your video and to previously recorded videos. Along with adding sounds to your videos, we can also access a bunch of video editing features from the recording screen.

Here’s a quick rundown of the features Alpha Key can add:

• Video length: Choose the video length that bests suits your content–up to 10 minutes long.
• Flip: Switch between your phone’s front and back cameras.
• Speed: Adjust the frame speed of your videos to slow them down or speed them up.
• Filters: Apply color or contrast filters to make your videos look more attractive.
• Beautify: Access an array of beauty filters to modify facial features.
• Timer: Stop recording automatically after a set time.
• Effects: Add overlays, face transformation effects, background changers, voice changers, interactive effects, and more.
• Templates: Drag and drop your photos and videos into these pre-made templates to quickly create eye-catching content.

Other video editing features include trimming your videos, joining several videos, applying effects and filters, and more.

Leverage TikTok’s content publishing features

Alpha Key can leverage the platform’s content publishing tools to ensure your videos get the attention they deserve.

Wrap Up

TikTok can be a goldmine for small businesses. Even the possible disadvantages can be turned around in your favor if you have the right strategy and know-how.

Pro tip: If you want to save yourself time and money, partner with Alpha Key Digital, we are upfront with our fees and discuss strategy products or services with you before tailoring your campaign.

Small companies have become very popular on TikTok, but they have much hard work behind them. You need the digital marketing experts at Alpha Key Digital to tailor the right TikTok campaign.

After that, the sky’s the limit.