Web development is defined as the tasks and steps that need to be taken in order to create and build up a website. This process includes web design, digital content creation, and network security, among others. Web development also involves the coding and programming required by the web developer that enables a range of web capabilities. Web development can range from building simple text pages to web-based applications, including social networks and electronic business applications.
There are three main aspects of web development: client-side coding, server-side coding and database technology. “Client-side” refers to the environment — usually a browser — where processing takes place. The code is transferred from the server to the user’s end of the computer, allowing the user to access the information. “Server-side” refers to the web server — the user’s request can be filled by the web server to generate web pages. All of this can be developed by a website builder or designer.
Social media marketing is defined as the development of social media channels to gain attention and drive traffic. Different social media channels have different uses and therefore, attract different audiences. It’s important, then, to have a social media strategy that takes these differences into account. For example, Instagram is photo-centric, focusing on very visual content. Meanwhile, Twitter allows users to send short messages out, not to exceed 280 characters.
Social media is a great tool for exposure. Users can use social media connections when searching for products or services. Digital marketers can also take advantage of social media links to support SEO (also known as “search engine optimization,” which we’ll discuss in detail later in this article) efforts.
SEO stands for “search engine optimization.” As mentioned earlier in this article, it is a very important aspect of any thorough digital marketing strategy. SEO is the process of gaining traffic and brand awareness using organic and free search results on search engines, such as Google or Yahoo. Essentially, SEO allows websites and information about your business to appear with a mere keyword search.
One of the greatest strengths of SEO — and a reason it’s so important for your company — is that it is free. SEO is very different from sponsored ads because your company does not have to pay. SEO is based on algorithms and keywords which digital marketers can use to help boost your webpage.
Mobile development is often not utilized by companies because many do not know how to define it. Mobile development is actually the creation of anything for use on a mobile device. This includes everything from website compatibility — which is what allows you to see streamlined web content on your phone — to the creation of mobile applications. Mobile applications are increasing in popularity for many reasons. First, more and more people want to be able to visit websites on their phones, and having an app is one of the most efficient ways to do that. What’s more, apps are one of the best ways to connect with users because they are usually small and singular in purpose.
Mobile development allows smartphone users, who are a growing population, to easily connect with a website with the touch of a button. There are two main types of operating systems — iOS and Android. Most smartphones or other mobile devices, like tablets and smart watches, use one of these operating systems. Therefore, it’s important to create apps that are compatible with both of these operating systems since they are both quiet popular. Mobile development has become one of the most important areas for companies to focus on to better connect with consumers.
Content management is defined as the process of coordinating pieces of content — including text and visuals — and tagging schemes (XML, HTML, etc,) in the most logical way. Content management also involves storing this content in an archive, known as a content management system. The content can then be multiple times (also known as “content reuse”) on different channels and for different purposes.
Different organizations can have different content management needs. For example, larger companies will usually have more complex content management needs, and may need a more robust content management system. Smaller businesses, on the other hand, may only need to archive a handful of things for content repurposing. A digital marketing professional can help determine the needs of an organization and make recommendations.