Alpha Key Digital is here to help you remain at the top of your field by capitalizing on your business’s most popular digital trends for 2023.
We’re here to help you remain on top of things! Let’s review some popular digital marketing trends for 2023 and how your business can capitalize on them.
In a constantly evolving field, what is popular one day may be irrelevant tomorrow in digital marketing. Therefore, knowledge of the changes in the industry can help boost your business.
We will strive to answer any questions you may have.
• What are the emerging digital marketing trends in 2023?
• How can you use these trends for your small business?
• How can you get help with your digital marketing needs?
Whether you own a small business or a more significant business, future changes and trends in digital marketing should be addressed in 2023. Some of the basics will remain the same, but the seven major trends in digital marketing will be discussed.
1 Employing User-Generated Content in 2023
You should be able to convince people to purchase your products by browsing the web. But how do you do this? Throwing out figures and facts that are impressive is tried and true. Filling your social media channels and website with stunning images is more persuasive and informative content.
Self-promotion will only go so far, in any case. Successful gains in potential customers happen when current customers provide testimonials (or vouch for you publicly). Influencer marketing has also become very viable. This is user-generated content, and potential customers are more likely to trust a real person over a business.
User-Generated Content Defined
Examples of user-generated content:
- Videos or images on social media that feature people enjoying the use of your product
- Testimonials of your customers addressing their favorable experiences with your business
- Business reviews from Yelp, Facebook, and Google
- Provision of live-streaming videos of people unboxing your products
Many businesses have built a strong reputation for their brand by getting their customers to act as advocates for their products. Undoubtedly, this trend in digital marketing will become even more prevalent in 2023.
Obtaining User-Generated Content
By filming a quick testimonial video from happy customers relays a success story visitors like to see. At Alpha Key Digital marketing, we create these types of videos for our clients.
2. The Tools of Artificial Intelligence
An artificial intelligence (AI) tool called ChatGPT has been making headlines on the internet. This AI can create natural-sounding and explicit content with a single prompt in just a few moments. But can AI replace human digital marketers?
AI tools are no replacement for knowledgeable, professional digital marketers. Google has stated that it will penalize any AI-generated content on its websites. Google reasons the content generated by AIs is often full of spam and lacks accuracy.
However, AI tools can still be a part of a valuable digital marketing strategy in 2023. AI tools are the types of artificial intelligence helpful for research, brainstorming, or outlining. These tools can aid you by speeding up the process of content creation.
3. Educational Videos that are Getting Shorter in 2023
One of the hats you wear as a small business owner is that people expect you to be an expert in your field. Postings containing short videos educating people about your product or service can be placed on social media platforms and your website.
The most popular video testimonials are those where a person is using your product. Platforms such as TikTok and Snapchat have proven wildly successful by limiting people to a few seconds or minutes to let others know what they are talking about. These metrics will continue to skyrocket in 2023.
4. Marketing that is Conversational
People prefer not to wait to fill out an online form and then wait a day to hear back from you. Conversational marketing will be heavily influential in 2023.
When you offer instant messaging in your business’s marketing strategy, visitors to your website can send messages and get their questions answered or the help they need right now.
There are fully automated chatbots that can provide pre-programmed responses to frequently asked questions people may have. A way to make your website even more engaging to people is with the addition of a chat feature.
5. Third-Party Cookies
Third-party cookies will no longer be available after July 1, 2023. Because of this, many businesses will need to alter their digital marketing strategy.
The development of more personal strategies is vital. Such as one-on-one marketing tools that will attract more users to your brand. Many websites will be required to gain user consent to use their data.
Google is also switching to Google Analytics 4 from Universal Analytics. Migrating your Google Analytics to the new version is mandatory before Universal Analytics is gone for good–again, the deadline is July 1, 2023.
6. Website Designs that are Stylized
The more attractive your website, the more customers you will attract. Best practices for 2023 include a well-designed website with much space between the images and the content. This makes your website exude a more comfortable feel to visitors.
Top websites no longer incorporate generic images. Unique custom graphics illustrating your brand and showing who you are as a business are what people wish to see. Here is a great outside resource from HubSpot on website design trends for 2023.
In 2023, such features as asymmetric styling, parallax scrolling, and animated cursors will be prevalent. Alpha Key Digital web designs can do anything to make your website outstanding and look unique.
Haven’t updated your website in a few years? Then 2023 is a great time to give your site a facelift.
7. Social Inclusivity & Responsibility
Social responsibility and inclusivity are the final digital marketing trends you can’t ignore in 2023. What a company is about and what it stands for is more critical than ever.
Alpha Key Digital offers marketing services that make your website more accessible to people who need this. More trust is generated when you show people what your business and brand stand for.
Do you Need Help with Digital Marketing Trends in 2023?
People will not settle for traditional digital marketing and websites in 2023. Visitors want to be able to interact with your business. This is accomplished through modern platforms and learning about your customer’s interests and needs.
You can make this happen! Choosing a digital marketing firm that understands your goals and brand can be complex.
Alpha Key Digital fits that bill perfectly! We provide digital marketing services in the Northeastern Ohio region and throughout the country. Our team will take the time to learn about your business and field to understand better what you need.
Please call (440) 796-9152 to discuss how our team can support your business!