Flooring E-Commerce Company

Case Study

How our client - one of the Midwest's largest and finest flooring distributors - become one of the nation’s most successful online retailers with Google Ads.

Services Used

01

Google Ads
campaign to bolster
their online sales

02

Copy and
ad creation

03

Data-Driven
Sales 

Key Result 

Increased online revenue –
In 6 months

They spent in ads

$340,000

Generated sales revenue of

$3,660,000

Results Details:

optimize

450%

Improvement in
optimization score

Result Achieved:

Raised optimization scores
from 20% to 90% by performing
account hygiene.

improve

195%

Sustained improvement over
a 6 -month time period

Result Achieved:

Over a 6-month time
period improved optimization
score from 42% to 82%.

roi

10.7X ROI

For every Dollar spent,
received $10.70 in revenue

Result Achieved:

Increased online revenue – In
6 months, they spent $340K in
ads and generated sales revenue
of $3,660,000

Rectangle 82

While our client has a passion for flooring and offers outstanding customer service, their previous digital marketing agency neglected their ads and their efficiency in getting their message out suffered greatly. Their ad agency did not match their passion for their business. Noticing a drop in online revenue and their ROI on ad spend declining significantly, their frustration grew, and they needed to take action to find a solution to this serious problem.

Through networking and previous relationships, they turned to Alpha Key Digital to see if they would be able to guide them out of this serious problem.

“We turned to
Alpha Key Digital”

Alpha-Key-Logo-1 1
mockup-bestlaminte

The Alpha Key team went into action.  Their analysis showed that for every Dollar spent, our client was WASTING $.60!

 

This neglect by their previous digital ad agency resulted in very poor sales performance, wasting large amounts of money and ultimately not achieving the targeted ROI.

Once the Alpha Key Team discovered the root cause of the problems, and learning the details of their situation, the Alpha Key Digital team designed a custom solution that would solve their difficulties.  This solution would get them the results that they expect and demand.

tab-in-hand

Finally, Alpha Key converted smart shopping campaigns taking advantage of Google’s new targeting system. Upgrading from smart shopping to performance max moving BestLaminate into the next generation of Google Ads.

The great results are a sum total of all of the actions outlined above.

Today, our client is continuing to achieve the results from Alpha’s effective solutions.  Alpha Key Digital continuously collaborates with BestLaminate with weekly review meetings and adjust, improve and finetune as needed. 

Take your next steps for a free consultation and analysis of your current situation.  Discover how Alpha Key Digital can improve your digital assets and results. Please contact us at: