The digital marketing strategy known as Local SEO will help to optimize your website to reach your local audience by allowing you to rank better in search results. When you optimize your address, including the city, you help potential customers find and visit your business online. Local SEO—Why is it important? Local SEO is an…
Onsite SEO—what is it? Onsite SEO, also called on-page SEO, makes your website search engine friendly. When you use this approach, your website is optimized by zeroing in on optimizing elements so that search results rank higher and drive more beneficial traffic to your website. Adjusting elements on your website is a required SEO practice…
Artificial Intelligence (AI) use has dramatically increased in digital marketing. In 2018, Forbes printed that marketing businesses have integrated or extended their use of AI machine learning by 84 percent. Today, AI is more relevant than ever in digital marketing. This includes ways to use AI in your strategies for digital marketing. AI can be…
Knowing where to start can be daunting. The newest tools to grow your business include several digital marketing options. These options include SEO (SEO stands for search engine optimization) strategy, PPC, social media platforms, emails, and many others. Digital marketing is defined as online marketing methods meant to help grow your business. Launching a robust…
Search Engine Optimization (SEO) is crucial to your website’s success. It can increase your website’s visibility, attract more traffic, and drive more conversions. Here’s a step-by-step guide on how to audit your website’s SEO: Start with Keyword Research The first step is to identify your target audience’s keywords to search for your products or services.…
What is influencer marketing? Influencer marketing is when a business partners with an individual who has a significant presence on social media to market its services or products. Influencer marketing is a strategy to market on popular social media platforms. Nowadays, hundreds of millions of people use social media daily. The people they follow have…
Alpha Key Digital is here to help you remain at the top of your field by capitalizing on your business’s most popular digital trends for 2023. We’re here to help you remain on top of things! Let’s review some popular digital marketing trends for 2023 and how your business can capitalize on them. In a…
TikTok has overtaken Facebook and Instagram as the number one social app for younger users. Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads. This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing…
Did you know there are over one billion active users each month on Instagram? These active users make Instagram the perfect channel for businesses to reach a massive audience. Studies show that users spend an average of 53 minutes per day on Instagram. Instagram is now the second most visited social network, only second to…
Digital marketing is one area where your Return on Investment (ROI) will be better if you don’t do-it-yourself. Marketing by small business owners usually has a hands-on approach, especially if the business is a new one. When a business owner relies on a marketing expert, their marketing ROI is improved. Along with saving time and…