Hiring a Digital Marketing Agency

Knowing where to start can be daunting. The newest tools to grow your business include several digital marketing options. These options include SEO (SEO stands for search engine optimization) strategy, PPC, social media platforms, emails, and many others. Digital marketing is defined as online marketing methods meant to help grow your business. Launching a robust…

How to Audit Your Website’s SEO

Search Engine Optimization (SEO) is crucial to your website’s success. It can increase your website’s visibility, attract more traffic, and drive more conversions. Here’s a step-by-step guide on how to audit your website’s SEO: Start with Keyword Research The first step is to identify your target audience’s keywords to search for your products or services.…

7 Reasons to use Video in your Social Media

The ways we receive information and communication are constantly changing, especially on social media. By using multiple social media channels, content marketers are most successful. Any content posted across multiple channels is forty times more likely to get shared than any all-text content posting. Video is increasingly becoming an essential portion of promotional programs. Approximately…

search engine google

Organic Search Vs. Paid Search

If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine…