Knowing where to start can be daunting. The newest tools to grow your business include several digital marketing options. These options include SEO (SEO stands for search engine optimization) strategy, PPC, social media platforms, emails, and many others. Digital marketing is defined as online marketing methods meant to help grow your business. Launching a robust…
Search Engine Optimization (SEO) is crucial to your website’s success. It can increase your website’s visibility, attract more traffic, and drive more conversions. Here’s a step-by-step guide on how to audit your website’s SEO: Start with Keyword Research The first step is to identify your target audience’s keywords to search for your products or services.…
What is influencer marketing? Influencer marketing is when a business partners with an individual who has a significant presence on social media to market its services or products. Influencer marketing is a strategy to market on popular social media platforms. Nowadays, hundreds of millions of people use social media daily. The people they follow have…
Alpha Key Digital is here to help you remain at the top of your field by capitalizing on your business’s most popular digital trends for 2023. We’re here to help you remain on top of things! Let’s review some popular digital marketing trends for 2023 and how your business can capitalize on them. In a…
TikTok has overtaken Facebook and Instagram as the number one social app for younger users. Surpassing 1.5 billion downloads last year alone, even during the pandemic (2020) and enforced lockdowns, we saw a surge of 315 million downloads. This meteoric user rise is primarily in the age group of 16 to 24. The brands recognizing…
Did you know there are over one billion active users each month on Instagram? These active users make Instagram the perfect channel for businesses to reach a massive audience. Studies show that users spend an average of 53 minutes per day on Instagram. Instagram is now the second most visited social network, only second to…
Digital marketing is one area where your Return on Investment (ROI) will be better if you don’t do-it-yourself. Marketing by small business owners usually has a hands-on approach, especially if the business is a new one. When a business owner relies on a marketing expert, their marketing ROI is improved. Along with saving time and…
The ways we receive information and communication are constantly changing, especially on social media. By using multiple social media channels, content marketers are most successful. Any content posted across multiple channels is forty times more likely to get shared than any all-text content posting. Video is increasingly becoming an essential portion of promotional programs. Approximately…
If you have a question that needs to be answered or are looking for a product, then odds are you are going to Google it. Google has long stood as the most powerful search engine and continues to advance its technology. Millions of search results populate Google’s search results page, so how does it determine…
4 Social Media Trends for 2022 Social media has evolved over the past few years. It is no longer just a place to share vacation photos with friends, but it is now a powerful tool in digital marketing. Effectively using these platforms is essential in building brand awareness and increasing your audience. More and more…